BDK Releases More Eco-Friendly Editions of "The Teaching of Buddha" Free to Hotels
BDK America unveils two additional eco-friendly editions of "The Teaching of Buddha," free to hotels to place in guestrooms at no cost. BDK America has distributed "The Teaching of Budhdha" in the continental United States since 1986.
BERKELEY, Calif. - June 30, 2014 - PRLog -- BDK America announces two more environmentally friendly editions of its spiritual in-room amenity, The Teaching of Buddha. BDK has distributed the book globally, free to hotels, since 1965.
Joining the English edition in green format are BDK's Chinese/English and Japanese/English editions.
"Of course in the United States our English edition is always our most popular," says Bill Teague, BDK America's manager of distribution. "But the U.S. continues to grow in diversity, and in its attraction to international tourists. The hospitality industry looks for ways to respond, and we are glad to help."
BDK debuted its first eco-friendly edition debuted in 2012, when the company announced its commitment to re-issue its various editions in environmentally responsible formats as it replenishes existing stock. The publisher currnently publishes in 46 languages.
BDK's green editions incorporate such green publishing practices as
• 100% recycled paper.
• Vegetable-based inks.
• Waterless printing process.
Since 1986, BDK America has made free copies of The Teaching of Buddha available to hotels and motels at no charge to share with their guests. Bukkyo Dendo Kyokai (BDK), the Japanese parent company, has distributed over 8.4 million copies worldwide since 1965. Continuing to distribute copies in these numbers, BDK realized that it needed to change its approach.
"As conscientious citizens of this interrelated world, we realized we need to follow a more responsible approach," said Brian Kensho Nagata, Director of BDK America. "We are inspired by both the Buddha's teachings and leadership in the lodging industry that is seeking to be more eco friendly."
About The Teaching of Buddha
The Teaching of Buddha is a collection of writings on the core truths of Buddhism, selected and edited from the vast Buddhist canon by scholars from many schools of Buddhism. The work is presented in a concise, easy-to-read, and nonsectarian format. The book is organized in a topical format. It includes a brief history of Buddhism, a listing of the source texts, a glossary of Sanskrit terms, and an index. The goal of the book is to provide ready access to the essence of the Buddha's teachings.
For almost 30 years, BDK America has provided this night-stand friendly book -- just over 5 by 7 inches and a half-inch thick -- to the lodging industry. The books are free, and BDK pays for shipping. There are no costs to the hotel.
"The variety among our customers is extraordinary."
To deal with such turnover, BDK provides replacement copies again at no charge. One large venue has distributed over 17,000 copies over the last 17 years, Nagata said.
A smaller venue of 70 rooms has distributed more than 2700 copies over the last 23 years, he added.
"We continue to get notes from people thanking us for the comfort they have found there," Nagata said.
To order review or guest room copies, or for more information, hoteliers can email the Society at TTOB@BDKAmerica.org, or visit www.theteachingofbuddha.com.
About Bukkyo Dendo Kyokai America
In addition to distribution of The Teaching of Buddha, BDK America oversees other programs in the United States. Chief among them is the ongoing BDK English Tripitaka Series translation project. BDK America also funds various chairs of Buddhist studies at major universities across the United States and supports the Mugen Project, an online bibliographical database of Buddhist resources in English, Japanese, and Chinese.
For more information, see http://www.bdkamerica.org
About Bukkyo Dendo Kyokai Tokyo
Bukkyo Dendo Kyokai, or the Society for the Promotion of Buddhism, was founded in Japan by the late Reverend Dr. Yehan Numata, with other Buddhists, using his own private funds.
It was Dr. Numata's lifelong belief that the Buddhist teaching, based on the spirit of wisdom and compassion, could assist in bringing about lasting peace and happiness for all of humanity.
Non-sectarian in organization, BDK is dedicated to sharing Buddhism with people worldwide. Part of that worldwide commitment includes translations of The Teaching of Buddha 46 of the world's major languages. Selected bilingual editions are also available.
Rev. Dr. Numata passed away in 1994 at the age of 97. Today, BDK's mission to the world is continuing under the leadership of Rev. Dr. Numata's son, Rev. Toshihide Numata.
For more information, see www.bdk-jp.org.
Bill Teague for BDK America