Award-winning 90’s girl band and reality stars SWV
- June 23, 2014
-- (Las Vegas, Nevada)…
The trio who won the title of Female Group of The Decade in 1993 and swept the Billboards in Pop and R&B, has been confirmed to headline this year’s Urban Hangover III. Attendees at this year’s event, set for July 25th
at Planet Hollywood in Las Vegas can expect to hear SWV (Sisters With Voices) belt out some of the songs that made shot them to stardom such as Weak, Human Nature, So Into You
and You’re The One
. The influential group has toured globally and been credited for helping launch the careers of Xscape, Total, 702 and Destiny’s Child, who all appeared as opening acts on their tours in their early days. Now, the stars of WEtv’s SWV Reunited
reality show are headed to bring a little more heat to Las Vegas.
Affiliate promoter Dave Bishop of Reign Fall Media says that SWV adds to the upscale but laid back atmosphere that provides professionals with the opportunity to get away from it all while networking with like minded individuals.
“When we started out in 2012, we had a couple of promoters with clients who were representing a new brand in the business world that was described as ‘urban professional’
,” he stated. “This was a generation of entrepreneurs, executives and people who grew up seeing the transition of hip-hop being a genre of music to seeing it become a lifestyle brand. They are a part of the workforce that brought a new style and demographic into traditional environments. Many of them will not go on a yacht or golfing but will enjoy hanging out in a club with one of their favorite bands from the 1990’s performing live, to exchange ideas, collaborate and network. We focus on giving them an outlet to entertainment with theme and pool parties, an itinerary of events, free time to gamble, enjoy suave venues and group travel. Quite a few folks are returning and they are bringing folks with them and building personal and professional relationships.”
Based on statistics gathered by organizers, over 90% of Urban Hangover participants are college educated or business owners, with disposable income who are more inclined to travel, averaging in age from 30 to 50.
For more information visit: www.VegasUrbanHangover.com