C3 Design, Inc. Announces Entry Into Luxury Prefabricated Home Market

The Rockwell Collection – C3’s Flagship Collection by David Rockwell – To Be Unveiled at Dwell on Design
The David Rockwell Collection for C3 Design
The David Rockwell Collection for C3 Design
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Dwell On Design
C3 Design
David Rockwell


Los Angeles - California - US


LOS ANGELES - June 20, 2014 - PRLog -- Greenwood, Miss. (June 20, 2014) – C3 Design, Inc., a new venture started by entrepreneur Fred Carl, Jr., founder of Viking Range Corporation, announces its entry into the luxury pre- fabricated home arena and will be participating in the Dwell on Design show in Los Angeles, June 20-22, 2014. C3 Design was established to be a progressive, creative, design-oriented company that combines contemporary architecture with advanced materials and technology to offer the highest quality and best performing luxury homes available.

Carl, a fourth-generation homebuilder and creator of the iconic Viking range, the world’s first restaurant-type range for home use, has more than 35 years of experience in construction, design and manufacturing and a lifelong passion for contemporary architecture. Carl stated, “C3 Design will offer an array of contemporary prefabricated luxury homes that are designed, engineered and constructed to provide the discriminating high-end consumer with a superior product in every respect.”

To create the flagship product offering for C3 Design, Carl called upon the internationally-ac- claimed architect David Rockwell and his award-winning design team at The Rockwell Group in New York. Influenced by Rockwell Group’s hospitality projects, the David Rockwell Collection for C3 Design will be designed as social spaces that are ideal for entertaining. Carl said, “I’m delighted to be working with David Rockwell and his team on this project and am very excited about the great designs they’ve already created and others that they have in the pipeline.”

Pinwheel, the first series in the Rockwell Collection, will debut at Dwell on Design. The exte- rior cladding of the Pinwheel series will be customizable to give each home its own distinctive identity. “We are excited to be partnering with C3 Design to offer homebuyers design and feature choices not found anywhere else. We look forward to expanding our collection of unique homes with C3, providing the highest quality design and construction in the marketplace,” commented Rockwell.

Prefabricated homes not only reduce the timeframe of the homebuilding process, but also eliminate the stress and unpleasant experiences often associated with traditional homebuild- ing. In recent years, prefabrication has found its way into the ultrahigh-end luxury home market and C3 Design intends to set a new standard for the industry. Carl went on to say, “With our advanced manufacturing techniques, we want to further compress the timeframe from design selection to home completion while offering great architecture and the very highest quality luxury homes on the market.”

C3 Design homes will be manufactured in the company’s 70,000 sq. ft. manufacturing facility in Greenwood, Mississippi using modular construction and incorporating structural insulated panels. The C3 Design management team will largely consist of former executives and managers from Viking Range Corporation before it was acquired by Middleby Corporation in December of 2012. Brian Waldrop, long-time CFO at Viking, will be President and CEO of C3 De- sign. Carl will be Chairman and will be actively involved in the design and expansion of the C3 product line.

Drawing on his background in design, construction and manufacturing and his love of contemporary architecture, Carl has assembled a team of design professionals, energy efficiency ex- perts, sustainability thought leaders, and building science authorities to create an extensive portfolio of luxury residences and accessory buildings, including a unique offering of free-standing, self-contained modular wine cellars. Featuring open floor plans filled with abundant natural light, C3 Design residences will be LEED certified, eco-friendly, energy efficient, healthy, smart, safe and structurally superior.

C3 also plans to introduce what it is calling The STAX Series. Designed by highly-regarded architect Carey McWhorter of Santa Rosa Beach, Florida, the STAX series will consist solely of two story homes. Some models will feature bedrooms on the ground floor with living areas on the upper level to take advantage of scenic views. McWhorter’s expertise in designing multi- story homes in resort areas incorporating modern architecture has resulted in a collection of homes with a sleek, clean, contemporary style.

The company will also be introducing The Domino Series, developed by C3 in collaboration with Wier+Boerner Architects of Jackson, Mississippi. The Domino Series is intended to address the growing appeal of smaller, space-efficient, but technically advanced, homes that make a lighter footprint on the planet. The modules, or “dominoes”, comprising these de- signs will be arranged in a variety of configurations to create interesting and unique environ- ments that will enhance the feeling of spaciousness in these modest size homes.

In addition, C3 will be introducing its Wine Collector Series, a unique assortment of free- standing, self-contained modular wine cellars that will provide instant space for showcasing and enjoying one’s wine collection. The Wine Collector Series will be exclusive to C3 Design, Inc. and will offer luxuriously-appointed interiors with tasting and decanting rooms and preci- sion temperature-controlled wine cellars for collections ranging from 500 to as many as 2,000 bottles. The Wine Collector Series offers serious wine collectors and enthusiasts the ultimate home for their collection without the burden and challenge of having to design and construct such a specialized structure.

The company will also offer multi-function specialty structures that will provide the perfect solution for homeowners desiring more space for home offices, artist’s studios, fitness rooms, yoga studios, home theaters, children’s playrooms, guest quarters and extra living area.

The entire C3 Design product offering will incorporate distinctive contemporary styling, tech- nologically advanced systems, sustainable materials and superior energy efficiency. Every home will provide the opportunity to personalize the interior and exterior by offering differ- ent choices of finishes, materials, appliances, built-ins and other appointments to ensure that each home is tailored to the owner’s specific tastes and needs. C3 Design will offer “white glove” customer service to handle all of the details of the home buying experience from se- lection to completion. The company plans to produce its initial offerings in late 2014 and roll out the full product line over the following 12 months.

Jane Crump

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