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CMC Group Miami Sets A New Standard for In-House Real Estate Marketing
Rachel Pellman Named Brand & Marketing Director of CMC Group Miami
Brickell Flatiron, the 65-story tower, designed by noted Miami-based architect Luis Revuelta, is redefining the look of the Downtown Miami skyline with its sleek style. The 710-foot skyscraper is designed with floor-to-ceiling glass exteriors, which will feature 11-foot-deep, elliptical balconies.
Rachel will report to CMC President Vanessa Grout and will oversee the company’s marketing and brand strategy. Vanessa is praised as an industry leader due to her success in curating internal marketing and sales teams that stray from the typical structure seen on other projects. As Brickell Flatiron is redefining Miami, Vanessa is redefining the standard for real estate marketing strategy.
With the assistance of Rachel, CMC has taken their advertising and media buying in house. “Advertising is an investment. Establishing a direct relationship with media partners enables our team to quickly respond to campaigns in order to insure effectiveness and return on investment,”
“The idea is to think outside the box of just real estate,” says Vanessa. “Having Rachel in-house from the media world provides a focus on consumer behavior, which allows us to effectively implement an extremely nimble sales strategy.”
CMC Group Miami’s announcement of Rachel Pellman comes quickly after naming Adriana Companet as Sales Director, indicating the official commencement of CMC’s sales and marketing efforts for Brickell Flatiron.
For more information on Brickell Flatiron please visit brickellflatiron.com.
About CMC Group:
Headquartered on Brickell Avenue in Miami, Florida, CMC Group is a full-service real estate development, construction, and investment company founded by visionary developer Ugo Colombo. CMC Group is recognized as South Florida’s premier luxury condominium and commercial developer. Established in 1991 with pioneer Bristol Tower, CMC Group has redefined the South Florida condo market. CMC Group has continued to develop formidable projects such as Santa Maria, Porto Vita, 4000 Ponce and The Collection, Grovenor House and EPIC Hotel and Residences. For more information please visit, www.cmcgroupmiami.com.
Page Updated Last on: Jun 20, 2014