Oud carries forward the Arabian legacy in a totally new form
Since time immemorial, the land of Arabia has made a mark in the world of fragrances – world renowned as the land of frankincense. The various types of fragrances, encompassing natural ingredients found in Arabia such as resins, balsams and spices, have unraveled a wide array of exotic notes over the years, which have spread their charm far and wide.
If you talk about Arabia and fragrances, it is difficult not to mention Oud… for this is an unmatched, valuable fragrance that is globally well renowned for its aromatic scents that transcend boundaries and perfectly embody the hospitable, sharing and giving nature that is so unique to Arabia.
Oud is part of the social, religious and traditional fabric in Arabia, and is used on important occasions – for the welcome of guests, marriages or a new-born baby. Unlike the common belief, Oud is not a fragrant of wood – it is rather a defensive plant secretion engraved for hundreds of years in some rare trees found only in Arabia.
This resin, plant secretion, is harvested to form the precious Oud whose value sometimes exceeds that of gems. Once harvested, the Oud is cut, sliced and polished and comes in different forms – from wood chips to powder mixed with oil and shaped into round balls.
Chips of this fragrant wood are a valuable, almost priceless commodity, and burning it is one of the region’s most distinctive traditions.
No wonder that the Oud fragrance for Abaya Shampoo was developed and finalized by global perfume experts who zeroed in on Oud after the fragrance was preferred by consumers as part of a test research. That the variant will take the laundry market by storm is no surprise.
For a brand that has carved a niche in the region renowned for valuable assets such as Oud, Persil Abaya Shampoo’s revolutionary German black renew technology, renews the radiance of the black and maintains its fabric feel, thus offering a fresh lease of life to Abayas. It also leaves a long lasting unique fragrance to the Abaya.
“With the new Oud fragrance, Persil Abaya Shampoo has taken innovation to totally new level. That they adhere to world-class standards is evident from the research that has gone behind this launch. The Oud fragrance ensures that the Abayas always look distinguished and elegant with a fragrance which is a regional favourite,” said Lisa Tohme at Henkel Arabia.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of 16,510 million euros and adjusted operating profit of 2,335 million euros in fiscal 2012. Henkel’s preferred shares are listed in the German stock index DAX.