South African Reward Association to step up efforts to benefit market

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Johannesburg - Gauteng - South Africa

JOHANNESBURG, South Africa - June 18, 2014 - PRLog -- Leadership at the South African Reward Association (SARA) believes the organisation has, to date, made significant progress in achieving its objectives. Members are assured of the advances the industry body has made in ‘professionalising’ the industry, supporting training and skills development, safeguarding and prioritising the interests of members and extending its reach into Africa.

This progress is evident in the increase in attendance at SARA events, as well as the results of the organisation’s proactive stance on soliciting feedback from members and event attendees. Proactive engagement with stakeholders, wider publication and reinforcement of the benefits of attaining professional accreditation, as well as efforts to increase membership figures are high on this year’s agenda.

At last year’s annual Conference, held in October, SARA focused on the theme ‘the next frontier’, expanding on the increasing significance of reward management in business, traditional practices and what skills, competencies and knowledge a reward practitioner will have to possess to operate successfully going forward.

Into 2014 the focus will continue to fall on the evolution of the industry, the impact of change on businesses and other stakeholders, and the road ahead for the local and African markets in terms of best practices, application of technology and user experience.

Peet Kruger, President of SARA, believes that the different reward principles underpinning labour and business reward strategies is a source of tension in the market. He has also identified new Employee Benefit and Tax Regulations, changes to Equal-pay-for-Equal-value legislation and the pay gap alongside CEO and Non-Executive director pay as key influences.

“There is no question that remuneration and benefits is an area under substantial industrial pressure. We will fulfil our mandate to develop the Reward profession and practices, as well as support our members by facilitating relevant events and networking opportunities, and expand our portfolio across the continent by engaging more with our African Reward Association chapters,” says Kruger.

These chapters are being established in Namibia, Zambia and Zimbabwe, with Kenya and potentially Nigeria to still follow in 2014.

In order to strengthen the influence of the organisation and also its value proposition to existing and potential members, SARA will focus on widening its membership base, advertise and reinforce the benefits of its products and services, as well as improve the quality and relevance of events and education.

“We will also make a concerted effort to strengthen partnerships and establish new alliances which will benefit our members. We will also increase the prominence of our thought leadership and advocacy focus,” Kruger continues.

Liza du Plessis
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Industry:Business, Consumer
Location:Johannesburg - Gauteng - South Africa
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