Creating a New Business Experience Like No Other at Hostex

Samsung at Hostex 1 2014
Samsung at Hostex 1 2014
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Johannesburg - Gauteng - South Africa


JOHANNESBURG, South Africa - June 18, 2014 - PRLog -- Samsung Electronics South Africa recently showcased its range of specialised solutions for the hospitality industry at the Hostex hospitality trade show, held inCape Town. The products that were on display formed part of Samsung’s Smart Hospitality category that contributes towards a new business experience for guests.

“At the exhibition, our team truly demonstrated how Samsung can improve the way in which the hospitality industry cater for their guests. Our solutions provide far more control to hotel guests over how they interact with technology while staying at the venue. It also allows the hotel to enhance their brand by transforming and personalising the guest’s experience,” says Mike Van Lier, Divisional Head of Enterprise Business Team (EBT) at Samsung Electronics SA.

The Samsung exhibition stand, which was a stylish crowd pleaser, attracted a host of key visitors. The wide range of innovations that were on display, all of which offer excellent solutions to the hospitality industry, included: air conditioning, energy efficient LED lighting, office automation, monitors, PABX, large format display screens, hotel interactive TVs and a selection of appliances.

Gary Corin, Managing Director of Specialised Exhibitions Montgomery, said: "We were delighted to see Samsung participate in the show. The stand was an architectural showcase and the constant flow of visitors was evidence of the strategic value Samsung brings to the Hostex show. Well done Samsung!"

Van Lier concludes: “Visitors to the show recognised Samsung as an iconic global brand. Hoteliers have also indicated they believe there is merit in adopting Samsung’s New Business Experience solutions into their hotels. Sales leads identified from the Hostex show proved that being part of trade shows, is definitely worthwhile.”

For more information about Samsung’s products for the hotel industry, please visit

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