Mindsailing Wins Award for Strategic Campaign to Reach CMOs

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* Health
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MINNEAPOLIS - June 17, 2014 - PRLog -- Mindsailing is excited to receive a Summit Creative Award (http://www.summitawards.com/3-awards/summit-creative-award) from the Summit International Awards group. The award recognizes the agency’s outstanding business-to-business campaign developed on behalf of one of the agency’s healthcare clients.

The fourth major award for Mindsailing in 9 months, this Summit Creative Award specifically recognizes the agency’s effort to develop CMOSpark! - a marketing campaign of supportive educational materials designed to address the challenges faced by Chief Medical Officers in various healthcare organizations.

“Today’s healthcare CMO is in the challenging position of having to drive leadership among physicians, while also staying focused on quality of care,” explained Julie Mackenzie, president of Mindsailing.

“CMOSpark! recognizes the changing role of Chief Medical Officers by serving up the insights that will help them be successful in navigating these challenges. We’re thrilled to be receiving the Summit Creative Award for this effort.”

Building on C-suite personae research Mindsailing previously created, as well as an audit of materials targeting Chief Medical Officers, the agency quickly identified two critical communications gaps for this audience: the need for a culture of continual learning and an emphasis on thought leadership.

Mindsailing developed CMOSpark! as an educational campaign to support CMOs in their efforts to champion learning, while also increasing the opportunity for Mindsailing’s client to interact with this critical audience. The campaign included branded iPod Nanos packed with podcasts on relevant CMO topics, as well a series of emails, a brochure, online banners and a campaign microsite – all of which supported the client’s dialogue with prospects who were most interested in talking about their needs and trends in the industry.

Originally launched in mid-2013, the ongoing campaign generated significant, positive results: emails achieved an open rate of 65%, while materials distributed through all channels resulted in 151 content subscriptions by Chief Medical Officers.

About Mindsailing
Mindsailing is an independent, full-service agency based in Minneapolis. We help businesses transform with strategy, social innovation and honest, compelling, integrated communications. We support the process from research, strategy and ideation through creative development, production and analytics. We've used this process to develop the full gamut of tactics including: mobile apps, search and social campaigns, events, websites, collateral and direct mail.


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Tags:Mindsailing, Health, Healthcare, Marketing, C-suite
Industry:Health, Marketing
Location:Minneapolis - Minnesota - United States
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