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Jim Fosina Interview - Marketing in the Digital Age
Jim Fosina, President and CEO of Fosina Marketing Group discusses Subscription Commerce and Marketing in the digital age.
Located in Danbury CT, the Fosina Marketing Group is a Direct to Consumer digital agency that that has helped our clients increase their sales through the subscription commerce or recurring revenue business model. Our deep roots in traditional direct response marketing, creates advantage for our clients by combining decades of direct to consumer marketing experience, time-tested direct response principles and proven online best practices. Since 2003, we’ve seamlessly taken these elements and created the Fosina Formula. We simultaneously take the Right Marketing Offer, Engaging Creative, Focused Media and Protective Technology and create success for our clients by finding and keeping their best customers.
While at Iona College, Jim's internship at General Foods resulted in a ten year opportunity at Kraft/Gevalia Kaffe Direct to Consumer division, followed by tenure at Grolier Publishing and the Scholastic before starting the Fosina Marketing Group. Jim continues to work with business students as an academic advisor to Western Connecticut State University. Jim can be reached at JFosina@FosinaMarketing.com or (203)790-0013