Herbalife Concludes Largest Ever Extravaganza at Singapore EXPO
The mega event was held to showcase the company’s profile, range of products and business successes. This year, the Herbalife Extravaganza Asia Pacific 2014 occupied a total of 5 exhibition halls at the Singapore EXPO, which is equivalent to a total area size of 50,000 square metres.
As part of the programme, an exclusive party was also organised and the venue was decorated by a colourful mix of partygoers decked out in their respective traditional costumes, a theme that accentuated the cultural diversity of the company. Adding more flavour to the event was an array of attractive food stalls offering the multi-national attendees a taste of the local Singaporean food fare.
A special segment, Herbalife Fit Hour, was introduced at this year’s convention, which was in line with the launch of Herbalife 24, a new sports nutrition product range customisable based on individual’s daily activity and training needs. An hour-long aerobics session was also held in conjunction with the launch and attracted close to 3,000 participants.
“The Herbalife Extravaganza Asia Pacific convention is an important training event for us each year as it re-affirms the company’s vision and goals. This year, we received the highest number of attendees and are very excited about the growth. Due to the sheer number of attendees we were expecting this year, Singapore EXPO was a natural choice of venue not only because of its ability to accommodate the large group, but also the efficient service that the venue has consistently been providing,” said Shobie King, Vice President of Herbalife APAC Sales, Marketing & Distributor Services.
The Singapore EXPO Convention and Exhibition Centre is slated to host another mega event in July this year, and is expecting more than 10,000 participants.
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About Singapore EXPO Convention and Exhibition Centre
A top-ranked venue in Asia and Singapore’s largest purpose-built MICE facility, Singapore EXPO Convention and Exhibition Centre, managed by SingEx Venues Pte Ltd, is a one-stop event hub for every reason and season.
Covering over 123,000sqm of indoor and outdoor space, comprising convention-exhibition halls, conference halls, meeting rooms, mobile V-Rooms, and The MAX Pavilion, EXPO welcomes over 7.5 million visitors and more than 800 events every year, ranging from exhibitions, conventions, corporate meetings, award ceremonies, gala banquets, to consumer shows.
EXPO also features a convention wing, MAX Atria that opened in 2012, with additional meeting facilities and lush green spaces. MAX Atria is certified Green Mark Platinum by the Singapore’s Building and Construction Authority.
Equipped with world-class amenities, 2,500 parking lots and a variety of food and beverage outlets by Favours East, EXPO is conveniently located 5 minutes from Changi International Airport and 15 minutes from the city centre.
Visit www.singaporeexpo.com.sg for more information.