- June 15, 2014
-- The commencement was under the patronage of HH Sheikh Mohammed bin Zayed Al Nahyan, Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces, and attended by HH Sheikh Hamed bin Zayed Al Nahyan, Chairman of Abu Dhabi Crown Prince Court, Member of the Executive Council and HE Sheikh Nahyan Bin Mubarak Al Nahyan, Minister of Culture, Youth and Community Development, who also gave a powerful speech to celebrate the achievements of the 2014 graduates.
Sam Katiela, managing and creative director and his team designed an impressive stage design featuring a large 8x10m central front projection screen with 4 LED side panels, which a continuous picture across the screen setup. Indirectly lit wall panels inspired by the mashrabiya patterns of the Institute’s façade completed the look and feel.
The whole mood of the proceedings was elevated through effective execution of real time 3D animation onscreen support.
mamemo’s signature grand finale ended the event in elation, by lifting the panels on stage to reveal the new graduates of 2014 on the grandstand, capturing and honoring them with the moment they deserved.
Sam Katiela, managing and creative director of mamemo productions remarked ‘Masdar Institute’s students and faculty is extraordinary. Our event design, as always, had to respect and pay tribute to these future leaders who are making a difference to Abu Dhabi and the world. I am honored that Masdar Institute gave mamemo the trust and support to design a memorable commencement ceremony for the 4th