MobilePaks CEO to Present at BrightTALK Marketing and Sales Alignment Summit

PORTLAND, Ore. - June 16, 2014 - PRLog -- MobilePaks CEO Chanin Ballance will explain how marketing and sales teams can improve alignment to win more quality deals at the BrightTALK Marketing and Sales Alignment Summit (https://www.brighttalk.com/summit/marketingandsalesalignment), an online conference, on June 18, 2014.

During the presentation at noon PDT, Ballance will describe how to overcome common sales enablement pitfalls, such as cluttered content portals, as well as present best practices for providing salespeople with relevant, real-time support in the moment they need it.

Plugging the Effectiveness Gap Between Sales and Marketing (https://www.brighttalk.com/webcast/145/111141), June 18, 2014 at 12 p.m. PDT

Today’s buyers have more information and power than ever before. According to Gartner Research, “this puts additional pressure on sales teams to add value when buyers choose to engage with them.” Therefore, sales and marketing must partner early on in the planning process to develop customer-centered value propositions and collateral, such as use cases and ROI analysis, and stay connected “all the way from strategy to execution, and back again.”

While there are lots of marketing automation tools, CRMs and sales apps available in the market today, there still seems to be a huge gap between the two departments. In this presentation we’ll explain how marketers can leverage cloud-based technology to bridge the gap and empower sellers with relevant information and tools to advance the sales process, increase average deal size and improve pipeline management.

Ballance is an active member of YPO and WBENC, and frequently speaks about learning, mobile engagement, sales enablement solutions, and more. She has also been published in several prominent industry publications including: Channel Partners, Chief Learning Officer, Inc. Magazine, Marketing Profs and Sales & Marketing Management Magazine.

Under her guidance, MobilePaks is becoming a company that breaks from the past and takes a disruptive approach that fundamentally changes how people access and share knowledge in business today. MobilePaks' Relevance Engine™ increases confidence and boosts performance by using contextual data such as prospect profile, sales stage and transaction type to automatically recommend the most relevant collateral and support to sellers, including short training bursts, success stories, and competitive differentiation. MobilePaks also helps marketers create content based on proven retention techniques that help sellers more effectively learn, remember and use information. Managers can easily upload existing collateral, author new engaging content and track content usage and sharing. Please join us at our talk for more information or visit us online at www.mobilepaks.com.

About MobilePaks

MobilePaks helps companies improve sales effectiveness and productivity with scalable products for managing content and support in the way Sellers learn, retain and use. Marketing and Sales leaders glean insights to track behavior, needs and direct feedback for better alignment. MobilePaks solutions are available as stand-alone web applications and can also be integrated with partner portals and CRM systems like Salesforce, Oracle CRM and Microsoft Dynamics. For more information, contact MobilePaks at 1-800-737-8481 or visit www.mobilepaks.com.