- June 13, 2014
-- AVIT Systems Inc. has announced a partnership with Cisco Systems that is anticipated to be instrumental in enhancing its ability to provide quality IT products integrated with audio visual and video conferencing solutions. The launch of the select partnership is part of a broader overhaul of Cisco's services designed to reinvent itself as current and proficient in delivering videoconferencing, using AVIT and related partners’ superiority in audio visual fields. The move is expected to make both companies more competitive in delivering these services to business in the 2010s and beyond.
“We're starting to push the barriers where Cisco hasn't necessarily been in the past,” says Peder Ulander, a vice president for Cisco's collaboration solutions division, as reported by Fortune. “We're solving for interoperability and for different price points.” The conceptual value behind audio visual hardware and software has to do with providing what are known as "collaboration tools" that allow different businesses to efficiently cross-communicate. AV IT is understood to be one of the leading edge companies providing this connectivity, from traditional phone systems to (more recently) cloud-based media.
AV IT separately already provides a complete suite of IT specialty solutions for audio and visual technology, ranging from videoconferencing, audiovisual system design, IT network integration, conference room design, security, web design, to photography and videography. The concept of pairing their products with a larger brand has been received favorably by several observers of the IT market. It is also being seen as a clear sign that users of videoconference and other collaborative tools are moving towards a more web-based version of audiovisual technology that is less proprietary, and more geared towards universal interoperability.
Cisco is expected to immediately benefit from the partnership, but AVIT may be the long-term winner, due to it being in emerging IT provider that receives a large boost in visibility coming out of the deal in the months beyond. AVIT currently also offers streaming services for videoconferencing, free seminars about careers in the audio visual technology field, and other functions. According to its own description on its website,” We strive every day to provide professional service, personal attention, and customer satisfaction. This is what I would expect from any business to provide to me and therefore this is what we will provide to you.”