PrismaStar creates new Advisory Board

Steven Esom (Chairman British Retailing Consortium [Trading]), Stephen Robertson (former Group MD of B&Q Direct) and Jonathan Pell (former CEO Datanomic) join PrismaStar Advisory Board
Steven Esom, Chairman of the British Retailing Consortium (Trading)
Steven Esom, Chairman of the British Retailing Consortium (Trading)
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* Retail
* Technology
* Ecommerce

* Retail
* Technology

* Cambridge - Cambridgeshire - England

CAMBRIDGE, England - June 13, 2014 - PRLog -- eCommerce specialist PrismaStar (, creators of award-winning eCommerce solutions to the retail industry, today announce the formation of an Advisory Board to guide the strategic direction of the company.

The Advisory Board will initially consist of Steven Esom, Stephen Robertson and Jonathan Pell.

Steven Esom is currently the Chairman of the British Retail Consortium [Trading] and former Managing Director of Waitrose. Steven brings considerable retail experience to PrismaStar to help guide their retail strategy.

Stephen Robertson brings exceptional retail knowledge to the Board having previously served on the Board of B&Q plc as well as being Group Managing Director of B&Q Direct/Screwfix Direct. He currently serves on Retail Week’s Advisory Board and is Chairman of Business West.

Dr Jonathan Pell is the former CEO of Datanomic which he successfully sold to Oracle in 2011. Jonathan is now active in a number of early stage technology companies including Cloudfind and Psychology Online, as well as being a co-founder of Thorium Technology Investments.

Steven Esom stated: “The online retail space is still very much in its infancy and represents a huge opportunity for agile and innovative companies like PrismaStar whose technology is already creating significant benefit to major blue-chip customers and I am very pleased to be working with them in this context.”

Stephen Robertson commented: “PrismaStar is a remarkable new technology company which is creating clear benefits for its clients and has major growth potential. I am very pleased to be joining their Advisory Board to provide insight into retail markets and beyond.”

Jonathan Pell remarked: “PrismaStar’s services are based on great quality data – I intend to pass on my knowledge gained as CEO of Datanomic to PrismaStar as well as advising them through the process of exponential growth that I also experienced.”

Jonathan Horden, CEO of PrismaStar said: “I’m hugely excited about the creation of this Advisory Board with such prestigious people and such a vast range of experience. Their guidance and expertise will really help us to grow the Company to maximise its future potential.”

Paula Halpin
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Tags:Retail, Technology, Ecommerce
Industry:Retail, Technology
Location:Cambridge - Cambridgeshire - England
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