Dubai-Born Agency Creates A Unique Niche For Itself

Insignia is a creative-led agency, which specialises in making people fall in love with places, instead of products
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* Insignia
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* Advertising

* Dubai - United Arab Emirates

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June 12, 2014 - PRLog -- It all began nearly 11 years ago, when an adman who became an hotelier discovered a unique opportunity in the market and simply could not resist going back to his roots.

“I have an allergy with the words ‘creative agency’ and blame the advertising industry for being lethargic in its vocabulary. Agencies have evolved over the past 50 years and we need to articulate our value proposition far more succinctly” says Gaurav Sinha, the Founder & CEO of Insignia.

Insignia is proud to have created a strong niche for itself over the years, as a multi-disciplinary creative agency that specialises in destination marketing, luxury travel and hospitality. Insignia’s unique insights on what makes travel happen and how to promote destinations to travellers, whether its hotels, resorts, leisure parks, countries or even restaurants and bars – this is where Insignia claims its fame.

“We are a ‘brand enrichment company’ that uses design, media and technology to enrich brand experiences. We work with our clients from inception to success, from discovering their enduring essence to authoring and conveying their message to their customers. We conceive new brands on behalf of our clients, inject authentic ideologies and then take them to market. We design, develop and deploy all brand touch points, from operational, sales and marketing collateral, digital marketing assets which include microsites, apps and social dialogue tools and branded content.” states Sinha with a clear passion for his agency.

Insignia believes there are no USPs when it comes to destination marketing, instead it’s about the enduring essence of a place that needs to be discovered and once that value distillation is complete then the real work can begin. The Agency was retained by Dubai Tourism two years ago and currently also offers its services to some of the world’s most revered travel and hospitality brands including Emirates Group, Burj Al Arab (the world’s luxurious hotel), Jumeirah Hotels & Resorts, Kempinski Hotels, Waldorf Astoria, Armani Hotels, Hilton Worldwide, Starwood’s Le Meridien Hotels, Sofitel Hotels, Maybourne Hotel Group, Viceroy Hotels, Rixos, Anantara and many more.

The agency has assisted in the launch of 24 hotels in 14 different countries and currently works with over 70 hotels across 20 countries, 120 restaurants and bars and 30 leisure and lifestyle destinations.

“Our biggest advantage has been our in-depth knowledge of how the travel industry works. How people consume travel, book hotels, what they seek and what their aspirations are. We study key feeder market dynamics, gaining insights on new customer behaviour trends, we understand segmentation, seasonalities and channel marketing tool. We speak about trade engagement and revenue optimisation as much as we love working on creative propositions” says Manav Fernandez, the Chief Operating Officer of Insignia.

“Our founder is an ex-hotelier and that gave us the launch pad to create our own niche. Today we have an enviable reputation and work with clients from New York to Sydney and everywhere in between. We just produced a beautiful brand film for the Viceroy New York, we have multiple projects underway in UK, Europe, Africa, the Indian Ocean and Asia. The exciting part of all this is that we have realised that the world is truly flat. With technology and accessibility at its best, we can work with clients anywhere, in fact, our recent foray in New York used a film crew from LA and music was produced in Dublin” adds Fernandez.

Insignia has quite cleverly re-engineered its service proposition. As a fully-integrated agency, clients can benefit from brand strategy, design, public relations, media buying and even travel representation, all under one roof.

With a team of nearly 60 from over 17 different countries, the agency has a truly international perspective on the world. It has successfully grown year on year and generated in excess of US$ 20 million in billings in the past three years alone.

“We are in the business of removing complexities. We understand the challenges hoteliers and restaurateurs’ face both on a strategic and operational level. We are a hybrid agency, with core strategic consultancy services and a multi-disciplinary studio that knows how to transcend media platforms and enrich guest experiences. We also provide other non-traditional services, like creating art for hotels. We recently designed, produced and installed over 1,200 pieces of art at the Kempinski Hotel in Nairobi, Kenya. Our hospitality solutions division produces bespoke leather menus, guest compendiums, coffee-table books and other touch points” says Sinha.

The Founders of Insignia launched Harmony House, a day-shelter for destitute children in India and provide 500 children with free education, food, clothing and medical care.

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For further information on Insignia PR, please contact Gabriela Asquith (, alternatively call T +971 4 439 3434 Ext 158 / M +971 56 642 9938.

About Insignia Worldwide

Insignia Worldwide
was launched in 2003 by Founder & CEO, Gaurav Sinha, and Co-Founder & Director, Lucy Bruce. Insignia currently provides marketing and creative support to 70 five-star hotels across 20 countries. The agency has steered creative services for over 120 restaurants and bars, as well as 30 leisure and lifestyle destinations. Insignia has overseen the development of over 30 restaurants, and has provided pre-opening support for over 24 hotels across 14 countries.

Beneath the canopy of Insignia lie Insignia Travel Media Group, Insignia Hospitality Solutions and Insignia Public Relations. Insignia Travel Media Group is the company’s dedicated media buying division which provides hotels, airlines, leisure attractions and tourism bodies with a host of strategic media and marketing solutions across the globe ( Insignia Hospitality is a leading specialist hospitality consultancy, design development and operational support services. ( Insignia Public Relations is the newest and fast growing addition to Insignia, making its debut in November 2013, already representing several impressive international clients, primarily focused on the luxury travel, hospitality and lifestyle industry.

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