Dun Laoghaire Lands An International Conference on Smart Ticketing

Over 100 delegates from the Atlantic area cities will review findings of smart ticketing trials including the Irish Leap Card
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* Leap Card

* Software
* Travel

* Dublin - Ireland

DUN LAOGHAIRE, Ireland - June 11, 2014 - PRLog -- “Smart ticketing for mobility in Europe – The contribution of the Atlantic Area Cities” (Nantes, Saint Sebastien, Liverpool, Dublin, Gijon and Aveiro) is the title for a ground-breaking initiative, around developing solutions, through SMART ticketing in Public Transport system. The project called SITE (Smart Integrated Ticketing For Europe), which comes to a conclusion with a final conference in Dun Laoghaire, Co Dublin will see the findings presented to the delegates which will also feature the success of the Irish Leap card.

The project has developed and trialled solutions which allow travellers to have greater mobility through the use of ticketing that is flexible and operable in different locations. It contributes to sustainability and mobility and makes public transport a more attractive option for travellers. The project has now reached its conclusion and provides an opportunity to share the learning and outcomes with a wide range of interest groups.

Nine partners (local authorities, network operators, transport management authorities) from six different cities of the five countries of the Atlantic Area, have collaborated for two and half years in the INTERREG-SITE project, to facilitate a seamless travel thanks to innovative ticketing solutions. The project has developed and trialled solutions which allow travellers to have greater mobility through the use of intermodal and interoperable ticketing. The €6.5 million invested by all the partners were 65% funded by the European Regional Development Fund in the frame of the Atlantic Area Territorial Cooperation Programme.

An exciting range of expert speakers will discuss the challenges of a more sustainable travel through smart ticketing in transports. The conference will be of particular interest to Public Transportation operators, Policy Makers and most importantly users of Public Transport and Mobility stakeholders.

On the 13th June, from 9am to 4.30pm at the Royal Marine Hotel, Dun Laoghaire, the conference programme includes:

•         Why smart ticketing is key to meet European challenges of sustainable mobility?

•         The success of the Leap Card scheme and how Ireland will build upon this success

•         How smart ticketing facilitates the mobility of the international traveller? Which steps need to be achieved for seamless transnational travel?

•         SITE and its interaction with other European intelligent travel initiatives

•         The contribution of the SITE project towards a unique smart ticket in the Atlantic area

•         Conclusion

Speakers and moderators include:

•         Gerry Murphy, National Transport Authority, will be the keynote speaker at the commencement of the conference

•         Daniel Clément, director of the Joint Technical Secretariat of the INTERREG IV B Atlantic Area Programme

•         Tim Gaston – National Transport Authority

•         John Berry, retired European Commission official

•         Barry Dorgan – National Transport Authority

•         Matthew Hudson – Transport for London

•         Mario Alves – Expert advisor on mobility and transport

•         Manu Lageirse – CEO, Veolia Transport Netherlands

•         John Verity – Chief advisor at ITSO

Regarding the benefit NTA (and Ireland) has received from participation in the EU funded SITE programme, Gerry Murphy the CEO of the National Transport Authority said:

“The SITE project has provided the National Transport Authority with opportunities to work with other European cities in the Atlantic Area in developing the use of smart cards in public transport.

“In Ireland, the SITE project funded market research and the development of a computer based model which has been used to predict changes in customer behaviour as the Leap card scheme was being introduced.  In particular, such initiatives as fare capping could be modelled in advance of launch to assess the impact on journeys and revenue.

“In addition, the SITE project has funded development of tourist and visitor friendly products designed to encourage more use of public transport by tourists and visitors.

“There has also been SITE funding for development to explore the potential of mobile phones being used in transport ticketing and NTA is currently seeking a partner to develop some possible uses for mobile in Ireland.”

From an Irish perspective:

Since its launch two-and-a-half years ago, the Leap card has been warmly welcomed by users. More than €1,250,000-worth of journeys are taken in a typical week on the 500,000 cards now in circulation. The Leap card represents a major achievement in a short space of time, a real Irish success story. The next phase will be to develop Leap card further in Cork as well as moving it to other cities. Leap accounts for 47 million passenger journeys since its inception.

Admission to the conference is free, registration is required and can be made on www.site-project.eu/en/events/


For Further Information please contact:

Frank Cronin / Sharon Plunkett

Plunkett Public Relations

Email: frank@plunkettpr.com

Tel: 01 280 7873 / 087 222 7200

Plunkett Public Relations
Source:Local Enterprise Office Dún Laoghaire-Rathdown
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Tags:Site, Smart Ticketing, Conference, Leap Card
Industry:Software, Travel
Location:Dublin - Ireland
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