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Cenique and 11Giraffes Announce Audience Measurement License Agreement
Now, 11Giraffes customers deploying Cenique’s Android-based media players, pre-loaded with 11Giraffes media player software and Cenique’s IntelliSense software, will enjoy the additional benefits of near real-time access to viewer counts, gender, age and dwell time as well as the flexibility to trigger content based on viewer demographics.
“We believe integration of an audience measurement capability into digital signage applications helps fuel the continued growth of the DOOH industry, providing the key impression data needed by network operators of in-store digital signage, leading to overall greater sales uplift”, said Ron Levac, President of Cenique North America. “Integrating with 11Giraffes comprehensive digital media suite provides that intelligent, end-to-end solution customers are looking for.”
The companies will be demonstrating their combined solution at InfoComm in the Stampede booth, #C7336, in Las Vegas, June 18-20. Attendees will be shown the comprehensive 11Giraffes digital media platform powered by Cenique’s Android media players. The integrated solution will demonstrate the use of viewer demographics to trigger gender specific digital ads as well as report a complete suite of analytics per display and per individual ad, providing the granularity to determine what content is effective and what content needs updating.
“By integrating Cenique's AVA solution with the 11Giraffes platform, brands and network operators can now glean the effectiveness of playlists, influence customer activity and generate CPM reports for in-store digital signage”, said Jim Marascio, CTO and VP of Operations at 11Giraffes. “Our goal has always been to design our media platform to generate value for our clients by being full-featured while remaining easy to manage, reliable and scalable. One way to accomplish this is to enable easy partner integration so that we may deliver diverse options to our clients. Providing a Context Aware Marketing solution in partnership with Cenique is a great example.”
Cenique, with offices in NC and Hong Kong, is delivering the next generation of intelligent digital signage solutions, called IntelliSense. IntelliSense solutions leverage the popular Android mobile OS, delivered pre-loaded with popular CMS solutions. Cenique products also incorporate Audience Measurement (AVA) software and sensors providing network operators and end-users alike the real-time metrics needed to rationalize and optimize in-store digital and static signage investments.
Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage and in-store audio solutions to companies worldwide. The company’s software and hardware products are distributed through a large network of value added resellers who are placing its products in a wide range of industries including retail, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, country clubs, and c-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters.