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MobilePaks Enables Marketers to Effectively Support Sales
New updates to MobilePaks: tools that guide marketers on how to create content for sellers in a way they will learn, retain and use
The capabilities in the release offer the following benefits:
• Guidance for creating and converting marketing collateral into better sales enablement content
• Tips and tools to boost user engagement, knowledge transfer and retention
• Improved usage tracking, feedback and measurement of content ROI for sellers and prospects
“MobilePaks is evolving the way organizations create and deliver customer facing content, training bursts and knowledge aids for sales organizations today,” said Chanin Ballance, CEO, MobilePaks. “Drawing from its roots in eLearning, MobilePaks supports marketers in providing sales enablement in a way that is grounded in principles of retention science.”
According to SiriusDecisions, the number one reason companies don’t hit their sales quota is because salespeople don’t know how to articulate value. As a result, the primary focus of B2B companies in the area of improving revenue generation is “enabling reps with the knowledge and assets required for better selling conversations.”
Marketers are not traditionally trained to develop content for sales enablement, but instead focus on customer collateral such as of PPTs, whitepapers, PDF guides and datasheets. Such content may be difficult for sellers to quickly absorb, find the key messages to focus on and/or apply in a real prospect conversation. In fact, SiriusDecisions reports that 60-70% of marketing content is never used by sales.
Now MobilePaks provides tools to aid marketers in converting content such as product information, value propositions, sales playbooks, battle cards and case studies into short interactive bites of knowledge. Widgets such as flash cards, drag and drop, and knowledge checks can be added to increase engagement, reinforce key concepts and boost memory.
MobilePaks' content guidance and optimization tools are grounded in the principles of retention science for maximum impact. In addition, MobilePaks gives marketers visibility to what content is being used and how it’s rated by sellers.
For example, with MobilePaks, Marketers can take lengthy sales playbooks and break topical sections into short, interactive bites of knowledge. Plus, the modules can be searched on-demand from any device and automatically suggested alongside relevant marketing collateral for the sales rep at each stage of the buying cycle – even within the CRM.
MobilePaks also enables marketers with a single cloud-based location to store content centrally and synch with other repositories, so that changes made to a Pak are automatically reflected everywhere that Pak is viewed, including Salesforce.com. This helps to ensure that sellers have access to marketing collateral that is up-to-date and on-message.
[Video] An Intro to MobilePaks: https://vimeo.com/
MobilePaks helps customer facing employees maximize effectiveness and productivity by providing them with short bits of knowledge when and where they need it. From product updates and competitive intelligence to how-tos, employees can access knowledge with two clicks from any device – as well as share approved content with customers. Marketing and Sales leaders glean insights to track behavior, needs and direct feedback for better alignment. MobilePaks solutions are available as stand-alone web applications and can also be integrated with partner portals and CRM systems like Salesforce, Oracle CRM and Microsoft Dynamics. For more information, contact MobilePaks at 1-800-737-8481 or visit www.mobilepaks.com.