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Exhibit Surveys Executives to Lead Educational Sessions at HCEA Annual Meeting
Topics Include DIY Research, Measuring Big Data, and Strategic Planning
June 22, 2014
DIY Research: What You Need to Know to Succeed (http://www.hcea.org/
Presenters: Ian Sequeira, executive vice president, and Jeffrey Stanley, executive director of strategic research, Exhibit Surveys Inc. (http://www.exhibitsurveys.com)
Internet tools have made it extremely easy to field surveys and collect research from the visitors to your exhibit. Find out from the experts at Exhibit Surveys how to avoid common problems they have seen as well as become more aware of the major factors you should be considering when looking at your results. Remember, bad information can lead to bad decisions which can harm your business. This session will help you succeed in providing good, reliable information for your organization.
· Define your measurement objectives
· Avoid common pitfalls in doing your own market research
· Learn how to report and interpret your results accurately
June 23, 2014
Jump Start Education - Strategically Speaking
Presenter: Christine Farmer, director, Marketing Operations, Sanofi (http://www.sanofi.us/
This basic-level session provides a fundamental overview regarding strategic planning in relation to exhibit marketing. Attendees will learn who should be included in their strategic network, how to translate brand needs into a strategic convention marketing plan, and identify and deploy measurement tools that will quantify value.
· The difference between a strategy and a tactic
· How to develop a strategic plan that includes clearly defined, measureable goals
· How to identify and implement the appropriate measurement techniques and analytics necessary to measure ROI/ROO
Measuring Big Data in the World of Face-to-Face Marketing (http://www.hcea.org/
Presenter: Jeff Masters, director; global events group, Philips Healthcare (http://www.usa.philips.com/
Big Data can be overwhelming unless you know how it can be streamlined to provide significant potential for event marketing measurement. This interactive case study, featuring Philips Healthcare visionary Jeff Masters, will help you understand Big Data and identify ways to extract meaningful insights through examples of how Philips tackled today’s event marketing challenges related to big data. Roger Lewis from Alliance Tech and Skip Cox from Exhibit Surveys will help you gain a deeper understanding of how a leading healthcare organization such as Philips is using big data in their measurement and marketing strategies.
· Understand what Big Data is and identify ways to obtain meaningful insights from it
· Understand how to take action and use big data to improve events
· Determine how to get big data into the hands of those who can act on it
For More Information About the HCEA Annual Meeting: http://www.hcea.org/
About Exhibit Surveys, Inc.
Exhibit Surveys, Inc. has specialized exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years. The award-winning company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook (http://www2.exhibitsurveys.com/
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
Marilyn R. Kroner