Incentive Marketing Association 2014 Summit focuses on changes in marketplace

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June 10, 2014 - PRLog -- – Incentive marketing professionals from across North America and beyond will be gathering in Philadelphia next month for the Incentive Marketing Association’s ( (IMA) 15th Annual Summit to build connections, collaborate on business issues, and work to improve their $76.9 billion industry.

This year’s July 27-29 conference, under the theme “Connect & Collaborate,” is designed to address changes in the incentive marketplace and address expanding needs and expectations of corporate clients, according to Summit Chair Rick Low, Vice President, Special Markets for Citizen Watch Company. “This year’s summit will deliver valuable tools and ideas to benefit our businesses and improve our bottom line. We will learn from each other how to do more for our clients while at the same time lower our costs. We’ll be exploring ways to develop more meaningful and profitable yvqnez relationships,” he said.

Keynote speaker for the 2014 summit is Dr. Barbara A. Bichelmeyer, professor of Instructional Systems Technology at Indiana University, who will discuss “The Next ‘Silent Generation’: Changing Assumptions about the Millennials.” She has served as a consultant to several Fortune 100 companies, the National Collegiate Athletic Association (NCAA), as well as the U.S. Coast Guard.

To register for the Summit, and for detailed information on schedule, speakers, and other summit events, visit the IMA’s website at

About the Incentive Marketing Association

Business improves when employees and customers are recognized, rewarded, and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association (IMA) is comprised of the companies who are leaders in the incentive industry.  IMA provides education, resources and research to promote the use of incentive programs to the business community and is the umbrella organization for the Global Incentive Council (GIC), the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Performance Improvement Council, the Recognition Council, IMA-Australia Council, IMA-Canada Council and IMA-Europe Council. More information about IMA and the incentive marketplace is available


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