Nocializer – a social networking utility app

The first of a kind utility app that lets you network with people around you
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* Social Media
* Mobile App
* India
* Internet
* Nocializer

* Internet
* Mobile

June 9, 2014 - PRLog -- Mumbai: Picture this – you are lost or stuck somewhere and need some information. What do you do? The instinct is to ask a stranger around you. However, there is only little that you would communicate with a stranger in person. For eg.: If you are in bandra (a Mumbai suburb) and would like to know which is the best kabab place around, you’d like to ask someone in person. Helplines can only help you with the contact info and going through those review sites are quite a task! With a simple tap, Nocializer will allow you to broadcast your question to other users around you, and get all the information you need in real time!

Guess what, if your conversation turns out to be a joyous one, the both of you can add each other as friends through nocializer (or let it be at that). This is how you make friends, ain’t it?

In this age of ‘social networking’ solutions/apps, none of them is quite positioned to making new friends/enabling new conversation. When was the last time you accepted a complete stranger friend request (without a single mutual friend) on any portal? Even the messaging apps will only allow you to ‘stay connected’ with people you already know – no new friends. Sometimes, it is good to know new people. It won’t be harsh to state that most of the social networking solutions are catalysts of xenophobia!

Nocializer, in beta, was launched on android. The next scheduled release will be iOS, followed by windows. The app is free of cost and advertisements.

The launch campaign was aided with an interesting video (a social networking experiment based on how we Indians react to strangers). Watch it here:

The founding: Nocializer is founded by Sanju Nair, a music buff who’s spent close to a decade in advertising/marketing, chiefly in the digital space. There is no special story on why Nocializer came to existence, an idea that Nair felt was worth working on. When not thinking digital, Nair spends time sketching, writing short-film stories and listening to a lot of industrial and heavy metal (music).
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