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Follow on Google News | Research Series Unlocks The Power Of The New Senior ConsumerZillner debuts “All the Wiser” based on 20+ years of senior expertise
By: Zillner All the Wiser – Senior Consumer Insights and Outlook is a four-part research and insight series focusing on: Senior Buying Power and Marketing Income/ Investments Expenditures Brand loyalty Engagement Media consumption Marketing best practices Technology Ownership Adoption Use of technology and devices Lifestyle — Mind, Body and Spirit Family composition Lifestages Relationships Religion and spirituality Health & wellness Senior Influence Marketplace Politics Volunteerism/ Green Workplace and retirement Each piece of the series features fresh-from-the- “Today’s senior has evolved from Andy Rooney to George Clooney. And most brand and marketing leaders don’t realize how seismic this shift has been,” says Ronda Zillner, Founder and CEO of Zillner. “ In the 20 plus years we have been targeting senior consumers the idea and perception of what a mature consumer looks like has changed, particularly with the aging of the baby boomers. All the Wiser helps brands interpret those changes and understand the need for a senior focused strategy.” Part 1 of All the Wiser – Senior Consumer Insights and Outlook, is available now at zillner.com/ ABOUT Zillner is the nation’s leading Senior Consumer Agency, providing research, strategic and marketing services to brands targeting consumers age 50+. With over 20 years experience targeting senior consumers, Zillner has created a set of proprietary tools to help brands understand, reach and motivate seniors to make informed choices about the products and services they buy. FIND ZILLNER: Site: www.zillner.com/wiser Twitter: Twitter.com/ LinkedIn: Linkedin.com/ Facebook: Facebook.com/ End
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