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Inspired by #HiddenCash, a California pregnancy skincare company lets customers pay it forward
On June 13, The Spoiled Mama maternity skincare will launch #SpreadtheGood, a project that allows customers to donate $10 vouchers to nonprofits that help expectant mothers and babies in need.
Tamara Johnson, founder of The Spoiled Mama, said it's always rewarding to give back to moms and babies in need -- but the #SpreadtheGood project is especially exciting.
"As a mom, business owner and former nurse, I always try to 'pay it forward' when I can. It's a value I instill in my own children, family and business," said Johnson. "But giving our moms -- the ones responsible for our company's success -- a direct voice in where the donations go is really amazing!"
The nonprofits receiving donations will be San Francisco's Homeless Prenatal Program, Operation Showers of Appreciation for military families and March of Dimes. All three organizations help expecting mothers and babies in need through education, medical research and collecting essential needs such as diapers and strollers.
Once customers decide where their Mama Bucks go, they simply contact The Spoiled Mama through Twitter, Facebook or Instagram to voice their donation choice.
Johnson said #SpreadtheGood was inspired by Twitter's #HiddenCash, a social experiment allegedly backed by a millionaire real estate developer who is currently hiding $100 bills in white envelopes all over San Francisco, Los Angeles and other cities.
The project, the mystery philanthropist explained, is to share his success and inspire people to pay it forward.
"I think #HiddenCash is so wonderful because it adds a new, exciting twist to the spirit of giving," Johnson said. "Everyone wonders if they'll be the next lucky 'winner,' and ponders how they can spread the good in their own way -- I hope we can create the same excitement for our moms!"
For more information, visit The Spoiled Mama online store (www.thespoiledmama.com)