The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
In The Innovator’s DNA, Jeff Dyer, Hal Gregersen, and Clayton M. Christensen provide a blueprint for generating the types of ideas that can transform a company and keep it on the cutting edge. The authors reject the theory that some people, such as Apple’s Steve Jobs and Amazon’s Jeff Bezos, are just born innovators while everyone else is hopelessly uncreative and unprogressive. Instead, the authors explain how many well-known innovators generate their ideas, a process that involves five key skills that can be learned by almost anyone who is willing to think differently. After identifying these skills, the authors explain how the major innovative leaders and companies implement these skills in everyday business environments through three methods: people, processes, and philosophies.
In today’s competitive business environment, individuals and companies need a system for generating new product and service ideas. The Innovator’s DNA reveals that continuous innovation is possible and can be developed by individuals and organizations that are willing to embrace five discovery skills:
3. Observing: Not underestimating the importance of observation in generating creative ideas. Innovators must be willing to explore new environments, including new countries, different companies, and unusual conferences, in order to practice their observation skills.
4. Networking: Reaching out to business contacts in order to learn new, surprising things, gain new perspectives, and test ideas. Innovators must target people who are not like them, including both experts and non-experts of diverse backgrounds.
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