Client Engagement Goes Up Another Notch At Lab With New Senior Account Director Hire
14-year agency veteran joins Lab to drive continued growth and keep clients happy
Within this role, Walker will manage a number of key client accounts and focus on bringing in new business. Walker’s proven background in agency account management, including running her own agency for a number of years, will help ensure Lab continues their amazing growth in their aim to become one of the UK’s top 20 digital agencies.
On the state of digital today, Walker remarked, “Whether you're a gen x, y, or z, it's a simple fact that we are all becoming more connected online more of the time. We perceive our time to be more limited, when in fact, as a generation we've never had so much free or down-time. This perception of time doesn't make us impatient or lazy. As web and digital consumers, we've now grown to become far more discerning and more experienced. We expect relevancy to be delivered, better and faster. Brands who deliver this experience for their users, who can take advantage of big data and intelligently provide fast, relevant personalised results for consumers across all platforms and devices are without doubt those that will stand tall in their industry.”
“I think it's a very exciting time in the digital industry, with content marketing, storytelling and personalisation now driving web development, user experience, and web design. Working for Lab, an agency who really genuinely gets this, who really can and do provide A Better Experience is very exciting, too, and I am very happy to be joining,” said Walker.
Walker comes to Lab from 1minus1, where she held the role of project, sales, and marketing manager and was extremely successful, increasing sales turnover for one ecommerce client by over 68 percent in just six months. Prior to this, Walker was head of creative at agency Vertical Leap, and also owned and ran her own agency for nine years. A published fine artist, Walker holds a BA Hons in Textile Design from Manchester Metropolitan University.
Jonny Tooze, managing director and founder at Lab, said, “Sarah Jane has immense knowledge of the agency world, and her expertise in improving client’s businesses and delivering revenue for them is invaluable – it’s just what you want in an account director. This, along with her design background and skills, means she is the ideal person to head up our third account team, where her good nature, communication skills, and attention to detail will keep current clients happy, and where she will also focus on bringing in new client wins. I am delighted to welcome her to the team.”
Lab is a top 20 digital agency in the south of England and one of the leading elite independent agencies in the UK, working with brands who want to give their customers personalised experiences online. With over ten years’ experience in creative design, digital marketing, and web technologies such as Sitecore, Magento, and Drupal, Lab are experts in making sure the digital experience delivers results. Lab clients include Motorola, Hearst, Future Publishing, Tesco, the Home Office, Whirlpool, Lewmar, Vintage Roots, Oakhouse Foods, Subway, the BBC, SmartFocus, and Reed Learning. From our customers to yours, Lab believes everyone deserves A Better Experience™. Catch up with Lab at lab.co.uk (http://lab.co.uk/
Huw Waters | Marketing Manager | Lab
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