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XYIENCE Partners With Europa to Broaden Its Sports Nutrition and Energy Drink Distribution
The official energy drink of the UFC gains potential for expanded gym and health chain customers
“Europa has a tremendous presence when it comes to distributing to, and positioning product within independent health chains across the nation,” said Tom Gourley, XYIENCE’s national supplement manager. “We are excited that this relationship provides XYIENCE with the means to meet product delivery demands beyond our current distribution, as well as the potential for favorable retail space and sales growth.”
Europa Sports Products will feature a mix of popular XYIENCE branded supplements, Xenergy energy drinks, lemonade, tea and hydration SKUs in its quarterly catalog, including Xenergy Cherry Lime, Frostberry and Mango Guava as well as Xenergy + Raspberry Lemonade, Raspberry Acai Tea and Xenergy + Hydration Tropical Punch. Xenergy was the first energy drink to offer a tasty, zero-calorie, sugar-free alternative to traditional energy drinks, which appeals to health-conscious adults.
The leading sports nutrition distributor will also offer XYIENCE Advance Protein Complex, Pre-Workout Booster, Thermogenic Fat Burner and XNGF™ Natural Growth Factor to its client base. The Pre-Workout Booster and Thermogenic Fat Burner, which have milder stimulants than many competitors’
Gourley adds that “XYIENCE supports its brand with a range of marketing initiatives, including the new XYIENCE Power to Win Team of athlete ambassadors, ad campaign and social media aimed at reaching fitness-minded individuals, which should appeal to potential customers in the health club and nutrition industries.”