Augmenting TVS - AGRI RADIAL TYRE ‘TIGERTRAC’ at Reifen 2014

MUMBAI, India - June 5, 2014 - PRLog -- The trade show where TVS SHICHAKRA showcased - REIFEN 2014 kick started on 27th May in ESSEN, Germany. The 28th Edition of the world’s leading fair, one of its kind International Exhibition for its industry, is where Xenium Digital's next live augmented reality Activation took place.

Together with the Laqshya Media, TVS Tyres brief for their latest AGRI RADIAL TYRE ‘TIGERTRAC’ concerning their exhibit at the trade show was initialized. The live augmented reality activation was conceptualized to give all the visitors an opportunity to experience and relate to the product.

The AR activation for the same featured the Royal Bengal Tiger. The tiger’s movement around the AGRI RADIAL TYRE was well choreographed to interact with the visitors, positioned on the marker. They could interact with the tigers which walked around, stood upright and sat beside them. The visitor could also take a picture with the tigers which was later shared with them. Created with state of the art Metaio SDK for AR and enhanced with realistic graphics and audio, the activity effectively captivated its audience.

Reifen was a prime summit for the innovations and advancements in the Tyre Industry and TVS Shrichakra was keen on showcasing their Agri-radical Tyre in an innovative way. As the trade show had expected to entertain and provide a complete overview of the market to the visitors from around 130 countries all over the world.  The augmented reality version of the Bengal tiger was one of the main highlights of the fair. All the people visiting the TVS stall got a chance to experience augmented reality technology first hand and take home with them unforgetable memory.