Ashton Woods Homes Announces New Marketing Manager

ATLANTA - June 4, 2014 - PRLog -- Ashton Woods Homes is excited to announce its new marketing manager in the Atlanta area, Karen Reichert. A highly successful marketing professional with over 10 years of experience, Reichert acts as the company’s gatekeeper, with ultimate responsibility for ensuring that every touch point between consumers and Ashton Woods Homes is consistent and premium.

“It is easy to see the passion and expertise Karen brings with her for marketing and for the new home industry as well,” said Michael Malloy, vice president of sales and marketing. “With her on board, Ashton Woods Homes is excellently positioned and prepared to reach out to buyers throughout metro Atlanta and offer them a uniquely personalized home buying experience.”

Starting in the new home industry in 2004, Reichert has been head of marketing at KB Homes, Mercedes Homes, Simon Property Group and America’s Home Place.

In her role as marketing manager for Ashton Woods Homes, she researches, develops, manages and executes marketing strategies and leads new community launch processes. Reichert also monitors community traffic to determine trends and make suggestions for future marketing plans.

She believes that the process matters just as much as the reward and that people are a company’s most important and valuable resources.

“I have always admired the marketing strategies of Ashton Woods Homes,” said Reichert. “They have accomplished great things based on their excellent and very thorough research and development. On top of that, Ashton Woods Homes has a great reputation for teamwork and listening to each other and their customers. I am excited to work with such bright and friendly colleagues.”

Recently relocated from Florida, Reichert says her favorite hobbies are playing with her three-year-old son, fishing and watching Florida Gator football.

For more information, visit www.ashtonwoods.com/atlanta.

ABOUT ASHTON WOODS HOMES:
Ashton Woods is one of the nation’s largest private homebuilding companies, with operations in Atlanta, Austin, Charleston, Dallas, Houston, Killeen/Ft. Hood, Orlando, Phoenix, San Antonio, Sarasota, Raleigh and Tampa.

Recently recognized as the #1 Most Trusted Homebuilder in America for the second year in a row by the Lifestory Research 2014 Most Trusted Builder in America Study ^SM,  Ashton Woods is known throughout the industry for building homes with award-winning designs that inspire, and offering homebuyers a high level of personalization options.  Ashton Woods is also the only builder to nationally utilize the Environments for Living Platinum Program, a program that certifies the energy efficient status of our homes. For more information, or to experience the excitement of becoming another satisfied Ashton Woods homeowner, visit www.ashtonwoods.com.