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Follow on Google News | CSR, Abalta Technologies Offer Smartphone Integration into Cost-Optimized Infotainment PlatformCombined WEBLINK® and SiRFprimaII™ Solution Enables Smartphone Independent and Future Proof Seamless Connected Car Experience
By: Cambridge Silicon Radio plc. Abalta’s WEBLINK technology enables IVI systems to render smartphone applications and utilize the smartphone browser. This enables a user’s phone to become the primary computing device, with the vehicle head unit acting as a ‘terminal’ By integrating WEBLINK into the SiRFprimaII platform, CSR’s Tier one customers have another compelling solution to extend their IVI designs to include access to smartphone apps such as navigation, radio, and review sites. WEBLINK is a highly flexible solution that functions with all modern smartphones and facilitates the easy addition of new popular and relevant services and applications, enabling Tier one customers and their OEMs to future proof the vehicle’s infotainment system. The increased processing power provided to the head unit by the smartphone, combined with the advanced video decoding capabilities of SiRFprimaII, means that there is no distortion to the images or icons being displayed. This meets the safety guidelines for automotive UIs set by National Highway Traffic Safety Administration and other regulatory bodies. Driver distraction is minimized as the driver need never look at their smartphone screen while on the road. “Automotive OEMs and their tier one suppliers have been struggling for some time with finding the most optimal way to enable the use of smartphone based applications in the car,” says Anthony Murray, Senior Vice President, Business Group at CSR. “The challenge has been to marry the increasing functionality and power of the smartphone with in-vehicle safety demands to provide an ideal user experience while driving. WEBLINK meets the goals of optimal delivery of applications and services to the driver, allowing them to take full advantage of the fast-changing and increasing functionality of smartphones. The SiRFprimaII platform is designed to be a highly scalable, flexible, long-term and cost-effective solution for OEMs. By adding WEBLINK, we are ultimately broadening the appeal of the platform to a global customer base.” “We are very pleased to be working with CSR, a global leader in automotive solution design,” says Michael O’Shea, President and CEO at Abalta Technologies. “Our OEM customers have told us time and again they are looking for global solutions whereby they can enable local services seamlessly through the use of a brought-in smartphone approach. WEBLINK running on CSR’s SiRFprimaII SOC solution will accelerate the adoption of this approach.” ### About CSR CSR solves the challenges and delivers the core innovations that enable our customers to win in the global consumer electronics market. Our passionate technologists develop enhanced silicon, software and services with a focus on Voice & Music, Document Imaging, Automotive Infotainment, Bluetooth® Smart and Indoor Location. We partner with leading customers across the globe and deliver integrated and differentiated technology platforms to help them turn their great ideas into market-leading products. For more information, visit www.csr.com or keep up to date with CSR via our technical blog (http://www.csr.com/ About Abalta Technologies Since 2003, Abalta Technologies has been focused on delivering innovative software solutions to the automotive industry. From embedded automotive applications to connected vehicle solutions, Abalta has worked with OEMs and Tier One suppliers to deliver meaningful innovations to their customers. Each member of our team has helped pave the way for the advancement of the connected vehicle today. Abalta continues to maintain an unrivaled expertise across mobile platforms and maintains long-standing relationships with a portfolio of over 60 of the most recognizable brands in the world. We have helped transform our customers' mobile product visions into meaningful experiences for businesses and consumers alike. Please visit www.abaltatech.com Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR. Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance. Other products, services and names used in this document may have been trademarked by their respective owners. End
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