News By Tag
News By Place
Follow on Google News
Belvedere Vodka Debuts Limited Edition 'amfAR Silver Sabre' at Cannes Film Festival amfAR Gala 2014
Belvedere Vodka, the ‘World’s Original Luxury Vodka” rounded off a week of activity at the Cannes Film Festival by partnering with amfAR for their 21st Annual ‘Cinema Against Aids’ Gala to raise a record breaking $35 Million.
The amfAR Gala is one of the most eagerly anticipated events of the Cannes Film Festival at the Hôtel du Cap-Eden-Roc, and is widely considered the Festival’s most exclusive gatherings. The black-tie event is celebrated for its glittering guest list, its unpredictable live auction, and its unrivaled success in generating funds for lifesaving AIDS research. The evening included a line-up of celebrities including Sharon Stone, John Travolta, Jessica Chastain, Heidi Klum, Rosie Huntington-Whiteley, Rosario Dawson, and performers including Lana Del Rey, Robin Thicke and Aloe Blacc.The cause is near and dear to Belvedere Vodka, as the spirits purveyor is also a proud partner of Project (RED) and supporter in the on going fight against HIV/AIDS.
This year marks Belvedere Vodka’s seventh year participating at Cannes. To celebrate Belvedere’s Vodka’s involvement with amfAR, a limited edition Silver Sabre magnum was created exclusively for the occasion and debuted at the official amfAR's
Cinema Against AIDS after-party.Christophe Navarre, CEO of Moët Hennessy, presented Sharon Stone, with the limited edition bottle at last night’s star-studded event.
Commenting on Belvedere Vodka’s participation with amfAR, Charles Gibb, President of Belvedere Vodka said, “We are proud to be partnering with amfAR and the organization’
For its fourth consecutive year, Belvedere Vodka has partnered with (RED) to launch a BELVEDERE Special Edition bottle in support of HIV research. (BELVEDERE) contributes 50% of its profits to the Global Fund to help eliminate HIV/ AIDS in Africa.
In addition to the amfAR Gala, Belvedere Vodka has been a fixture on the party scene of Cannes hosting a number of key events. Most recently, the spirits brand hosted musician Rita Ora for a performance at Le Club by Albane in Cannes.
--- END ---
ABOUT BELVEDERE VODKA
Born of Rye, Water and Character.
First created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category and established the luxury vodka category.
Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate it’s all natural, additive free character. Made entirely from Dankowskie Rye and blended with water from its own pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.
amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested more than $366 million in its programs and has awarded grants to more than 2,000 research teams worldwide.
R&B Public Relations