Crimson Consultants creates new strategic partnership with UNIT4 Business Software for CRM

SWANSEA, Wales - June 3, 2014 - PRLog -- Crimson Consultants, the specialist CRM (Customer Relationship Management) solution provider to the post-16 education sector, today announced that it has entered into a partnership agreement with UNIT4 Business Software Ltd to supply, implement and support its CRM solutions for the UNIT4 Campus platform - UNIT4 Student and Business Engagement powered by Crimson Dynamics.

The partnership with UNIT4 will enhance Crimson’s already strong presence in both HE and FE sectors with its education-focused CRM solution Crimson Dynamics and unique implementation methodology, Crimson Fusion.

A Microsoft Partner, Crimson has considerable experience in the education sector and has worked with Microsoft Dynamics CRM, on which the Crimson solution is based, since its inception in 2002. Crimson Dynamics delivers education-specific functionality via its range of Accelerators - pre-packaged applets which deliver specific functionality required by all education institutions, but not available in Microsoft Dynamics CRM as standard.

UNIT4 provides CRM functionality as part of its platform solution for education in two main areas, Student and Business Engagement. Microsoft Dynamics CRM supplemented by Crimson’s Accelerators and Crimson Fusion implementation process will form the basis of the UNIT4 solution, henceforth to be known as UNIT4 CRM-powered by Crimson Dynamics.

As part of the agreement nine of UNIT4’s staff will transfer to Crimson under a TUPE agreement.

“This is a tremendous opportunity for Crimson to build on its already strong presence in the sector and work alongside leading solution provider UNIT4 in the UK and internationally” said John Drew, Partner at Crimson Consultants. “We are looking forward to some exciting challenges ahead, but the conjoined expertise will place Crimson and UNIT4 at the forefront of student and business engagement in post-16 education utilising some of the latest technologies including social, mobile, analytics and cloud.”

This announcement is in line with the UNIT4 strategy of using expert partners for specialist areas of functionality which supplement the core UNIT4 ERP solution Agresso Business World.

“Crimson Consultants has the expertise, experience and focus in this specific area to deliver a flexible solution that will improve the experience for all customers in the campus community” said Anwen Robinson, Managing Director of UNIT4 Business Software Ltd.

This latest announcement reinforces Crimson’s growing presence and makes it the largest supplier of CRM solutions to post-16 education institutions in the UK.