June 3, 2014
-- One of the mottos in the wedding industry is, “Everything old is new again.” In many cases, this is the truth as couples seek to honor the traditions and customs that have been part of the wedding ceremony for generations. Lately, however, more and more people are starting to think outside the box and look at new ideas to introduce into the festivities and celebrations. One area that is seeing some rapid changes is in the designs of engagement rings that people are choosing.
“This generation that is now of an age to start thinking of marriage has less connection to traditions than any previous generation in modern times, thanks to the rapid ascent of technology,”
a noted sociologist was quoted as saying in a recent article talking about the changes affecting society, and the newest generation to enter adulthood and the work force. “Even for all of the effect that the industrial revolution had on how people lived, the familial connections were still there. Now people are more independent at an earlier age, and that is being seen in all aspects of how they live their lives.”
Most jewelers don’t even consider thinking too much about non-traditional styles of diamond engagement rings, because they just don’t believe that there is a strong enough market for them. It is true that classic looks and traditional styles still control the lion’s share of the marketplace, but there are a number of young up-and-coming designers who are not afraid to shake off those norms and create looks that reflect the changes in taste that people may have. Thanks to the advances in social media, they can reach out directly to the customers, who can then take their information and find a jeweler to work with.
One jeweler who has embraced this new approach to engagement rings is Ellis Fine Jewelers. They believe it is important to represent all different styles of rings, from the traditional to the cutting edge, in order to ensure they have the perfect ring for their client’s big day. With their wide selection of diamond engagement rings and their superior customer service, they are one of the nation’s leading retailers when it comes to wedding jewelry.
For more information, visit http://www.ellisfinejewelers.com