Seven Sisters Fest Celebrates San Luis Obispo County’s Outdoor Culture July 11-13, 2014
2nd Annual Summer Event Expands to Three Days with Camping, Music, Tastings and More!
Named for the natural mountain peaks that distinguish the area, the Seven Sisters Fest, nicknamed 7SF, is a unique grassroots lifestyle festival for San Luis Obispo County celebrating craft brews, artisan wines, good food, nonstop music, on-site camping, outdoor activities, and benefits two local nonprofits, Woods Humane Society and the Infinite Music Foundation.
“There’s really nothing like it on the Central Coast. It’s a social experience for attendees who come for a total festival immersion experience. It’s an authentic, eclectic mix of music,” says Sarah Mason, co-producer of HarvestMoon Inc., a local marketing and event management company, the same group that has produced the successful Mammoth Festival of Beers & Bluesapalooza, now in its 19th year.
Festival organizers promise an original and energetic lineup of musical genres; a grand tasting of craft brews; a intimate tasting of locally-produced boutique wines;hearty andhealthy food; educational tours and activities including workshops on composting to golf putting; guided hikes to morning Yoga; musical workshops to kids’ activities; and more.
Local award-winning Tap It Brewing Company will host more than 40 craft breweries from the Central Coast and around the state for the Saturday afternoon Seven Sisters Tasting to educate the public on SLO County’s emerging homegrown industry, craft beer. And, for those who would rather taste grapes than hops, the festival’s “tasting ticket” also provides wine tasting from the area’s boutique wineries.
The festival kicks off on Friday with the 7SF British Blues Invasion featuring the iconic British Blues rocker Kim Simmonds & Savoy Brown; electrifying blues/roots Volker Strifler Band; and the classic blues power trio Alastair Greene Band.
On Saturday, it’s the 7SF Craft Beer Tasting and Music Fest featuring a full musical lineup ofeclectic performers from all over the country, including the horn-fueled Motown soul/funk of Mingo Fishtrap; jazz-tinged blues-soaked guitar master Chris Cain Band; the impassioned soul of Raquel Rodriguez; and one of San Luis Obispo County’s favorites, Zongo All-Stars.
The 7SF Bloody Merry Sunday greets attendees with Bloody Mary’s for purchase at the festival bar, and the alternative bluegrass pioneers The Infamous Stringdusters; colorful bluegrass wizards The David Mayfield Parade; and high energy Americana roots-country Dead Winter Carpenters.
Set on El Chorro Regional Park’s 700-plus acre site, the three-day festival offers onsite camping adjacent to festival activities. On both Friday and Saturday nights, campers can enjoy the Infinite Music After Hours™ concerts, hosted by the Infinite Music Foundation, featuring the California roots rock sounds of The Rayburn Brothers Band and San Luis Obispo’s own Damon Castillo Band. El Chorro Regional Park and Campground is located between San Luis Obispo and Morro Bay, the east side of Highway One, across from Cuesta College.
Tickets for the festival are on sale, and can be purchased at www.Vallitix.com;
A list of performers, breweries, vendors and activity information can be found via the festival website. For festival updates and camping information and reservations, visit www.SevenSistersFest.com, or call the Seven Sisters Fest toll free hotline, 1-888-992-7397, ext. 1