LumiFi Launches Updated Website to Support Transformative Lighting Control

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May 31, 2014 - PRLog -- New York, NYLumiFi, the developer of a ground-breaking lighting control app, announced today the launch of its new website,, ahead of their Home Consumer App release in the App store, that provides exceptional convenience for consumers seeking the latest in home lighting ambiance. LumiFi incorporates smart LED wireless bulb technology and the expertise of professional award-winning lighting designers to offer composed in-home lighting moods controlled directly from mobile phones affordable.

The revamped site educates consumers about LumiFi’s multiple benefits, informs them on how to use it, and enables them to readily make a purchase. The site also supports the soon-to-be announced launch of LumiFi Home in the App Store, through which consumers will be able to order WiFI bulbs. In addition, the website will include links to LumiFi’s social media accounts, which include Facebook and Twitter, which will act as hubs where LumiFi users can interact to share product knowledge and its best uses.

“At LumiFi, everything from our product to our online presence is geared to give our consumers the ultimate experience” company CEO Beatrice Witzgall said. Witzgall is no stranger iodcr to the industry, previously having been a Senior Design Associate at L’Observatoire International, where she worked on numerous large-scale, multi-functional urban architecture and hospitality projects that introduced innovative, brand-building and interactive lighting elements. In 2007, Witzgall started her own design consulting company, I3D Inc., combining her extensive experience in architecture and lighting with spatial programming and visual design to design spaces with strong identities. Witzgall received the 2010 Lumen Award for her work on Lincoln Center, Alice Tully Hall, and Julliard School in NYC. “With Beatrice at the helm, LumiFi’s going to be a serious game changer. She truly understands lighting and has broad industry relationships,” said a LumiFi beta tester at a recent demo. “In a few years, I could see LumiFi in every home and office.”

LumiFi combines professional lighting design expertise and an in-depth understanding of the impact of lighting on atmosphere, emotional connection and feel as well as human behavior to deliver sophisticated and useful lighting moods that enhance everyday living. By combining that knowledge with Wi-Fi technology and a smartphone App, LumiFi delivers an array of pre-composed light settings including ‘Focus’, ‘Relax,’ ‘Romance,’ and ‘Party’ settings, among others. For the consumer, it’s extremely user-friendly, simple and fast to set-up. It eliminates the need for wiring or significant additional hardware, or engaging an electrician, contractor or programmer, not to mention the associated costs and complications. Plus, LumiFi’s lighting is completely customizable, featuring adaptability of its ten pre-set moods as well as the creation of new ones.

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