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India’s Packaged Bottled Water Industry To Reach INR 160bn By 2018
The bottled water industry in India witnessed a boom in the late 1990s soon after Bisleri launched its packaged drinking water in the country.
- The total market was valued at INR 60 billion in FY 2013, of which the top five players accounted for 67% of the market share
- The market is expected to grow at a CAGR of 22%, to reach INR 160bn in FY 2018
The bottled water industry in India witnessed a boom in the late 1990s soon after Bisleri launched its packaged drinking water in the country. This significant growth was fuelled by a surge in advertising by the industry players that “bottled water was pure and healthy”. Today, with a rise in health awareness, poor quality of tap water, and the ease of availability of bottled water, the per capita consumption of bottled water in India is on the increase.
India’s packaged bottled water industry is currently dominated by the top five players including Bisleri, PepsiCo, Coca Cola, Dhariwal and Parle. These companies struggle to penetrate the small non-tier cities and towns due to poor infrastructure, providing an opportunity for small regional players to build a presence in regional markets. The total market was valued at INR 60 billion in FY 2013, of which the top players accounted for 67% of the market share, while regional players accounted for the rest. The market is expected to grow at a CAGR of 22%, to reach INR 160bn in FY 2018.
According to Shilpa Eguvanti, Team Lead (Consulting)
Maximum sale of bottled water comes from the retail sector; but this is changing with demand coming from social functions and corporate events, especially for bulk water or bottled water cups. With the aim to capture all the segments of society, players have started foraying into packaged water pouches at low price points, but this is still in the experimental stage.
The ValueNotes report, titled Packaged Bottled Water Industry in India: 2013-2018 (http://www.valuenotes.biz/
To learn more about the report, follow this link - http://www.valuenotes.biz/
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