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Designing promotional material for your company in India is always an important exercise in driving the balance between science and art.
DELHI/NCR, India - May 29, 2014 - PRLog -- Designing promotional material for your company in India is always an important exercise in driving the balance between science and art. Not only has the design have to be creative and inspiring, but it also has to follow the basic principles of design, help people know about your product or service and also fit your budgetary allocations.

If you do not possess an in house team, which most companies or firms generally do not have, you would be proceeding to contact and later shortlist a particular catalog design company India to get your design published for the promotion.

But selecting the right company is not the only thing that you need to do. After selecting the process, you would need to keep a constant check on the company and see whether they meet the following basic design principles.


Make sure that the Brochure design India, Company that you have selected has a concept and a basic theme in mind before they even start on the promotional material. This is highly critical as the theme is the overall controlling factor that would guide the design of the material.

If the theme is not decided upon beforehand, then the total design process will be like a walk in the dark.


This would be the next thing that you and your Catalog Design India Company decide on. This would determine the size and appearance of the final form of the material. You would be discussed on the number of folds as well as the type of food that is to be followed for the particular campaign material.

This would also lead you to decide on shapes and forms in which the material can be brought out. Remember in the field of marketing the norm is always to be avoided. People are always on the lookout for something new and fresh. And thus if you want to make your mark and want to stay in people’s heads make sure you are novel and new.


These days in all advertising and promotional material pictures and graphic representations are more important when compared to plain text. This is because the information that people gain from pictures are more and faster compared to those derived from reading of the test.

To make the maximum impact make sure your logo design India, Company uses pictures of the highest resolution possible. These would also increase the attractiveness of the material.


Though various forms of information may be displayed on the brochure of campaign material, it would be all incomplete without a clear and concise call to action. This means that after reading the material the people know what to do next to get in contact with your product or service.

This could be in various forms like calling to a number, visiting a website or mailing to an address. It could also be a visit to a nearby office of your firm. Whatever it is, it should be easy to do and convenient for the people.


There are basic elements of the brochure that must be included in it to make sure that the maximum return is made on the investment. For this continuous monitoring must be made in the process and the artists involved.


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