Busy CEOs spend nearly one day each week managing communications, two days in meetings
New Bain & Company study shows how lost time costs millions each year; recommends zero-based time budget, other practices to fight time management’s “8 deadly sins”
Bain’s research finds that 15 percent of an organization’
Yet most companies have no ability to quantify how their executives and other employees spend their time because they do not track and measure it.
Bain teamed with VoloMetrix, an enterprise analytics company, to examine the time budgets of 17 large corporations. Among their findings:
• Executives today on average receive 30,000 external communications per year, up from 1,000 in the 1970s. At the current rate, executives will soon spend more than one day each week managing electronic communications.
• Senior executives on average devote more than two days each week to meetings with three or more coworkers. A meeting that starts just five minutes late costs a company eight percent of that meeting – a loss that would be untenable in any other resource category.
• Meetings are often scheduled “just because,” and dysfunctional meeting behavior is on the rise. At one company, about 1 in 5 meeting participants sent an average of three or more emails for every 30 minutes of meeting time. At a sample 10,000-employee business, $60 million – 20 percent of the total cost of meetings – was squandered in unproductive activity.
Bain’s work with large organizations has found the problem to be cultural as much as systemic: Organizations evolve into complex mechanisms that require increasing maintenance to function smoothly, and a corporate culture springs up to support this effort, siphoning resources away from externally-focused, customer-serving tasks.
“Most time management advice focuses on individual actions – be choosy with meetings, rein in your email box. But this advice sometimes goes against your company’s culture: Ignore emails and meeting invitations and you risk alienating your colleagues – or your boss,” said Michael Mankins, leader of Bain’s Organization Practice in the Americas, who led the survey and report. “Innovative companies are fostering cultures where time is treated as a scarce resource and invested as prudently as capital.”
Dr. Yasar Jarrar, Partner at Bain & Company Middle East, said: "The Middle East region's corporate arena continues to remain vibrant and aggressive. However, at some point, it still finds itself losing a lot of money in lost time. Many will surely agree that this can be attributed to factors like traffic, tardiness in appointments, long unproductive meetings and discussions of unessential agendas. With this in mind, we are confident that many businesses in the Middle East will learn a lot from Bain & Company's latest research on time management. Utilizing their recommended zero-based time budget strategy will surely help in avoiding the risk of losing more money, while at the same time drive in more productivity and improved efficiencies in their operations."
Bain’s research highlights these eight deadly time management sins and their cures:
• Muddled companywide agendas: Make them clear and selective so all know how to use extra time and what tasks can be shelved with penalty.
• “Time is free” approach to scheduling: Create zero-based time budget and manage organizational time as rigorously as capital assets.
• Thickening middle: Simplify the organization. More managers and layers robs time and creates more work for others.
• ACS – “Anyone Can Schedule”: Create a line of authority for who can call and set meetings.
• Meeting Time is Free Time: Establish discipline by requiring clear agendas, advance preparation, on-time starts. When possible, finish early.
“If time really was money, and accounted for in the same way, many companies would be running huge deficits,” said Greg Caimi, Bain partner and co-author of the time management study. “Organizations need to audit their time expenditures and put in place tough controls in order to stop the hemorrhaging of an increasingly valuable asset.”