Growth of Cambridge Firm Points to “Marketing Gap” Faced by Startups and Emerging Businesses

CAMBRIDGE, Mass. - May 27, 2014 - PRLog -- Cambridge, MA – May 27, 2014 – CLVboost (http://www.clvboost.com/) is reporting a rise in demand for its marketing automation and email marketing consulting and support services, a trend that is evidence of the “marketing gap” faced by a growing number of startups and emerging businesses.

In recent months, CLVboost has signed on four new clients, and CEO & Founder Dan Faggella has emerged as a sought-after speaker at events focused on the marketing needs of startups and other businesses throughout the US.

CLVboost offers customized consulting services – analyzing existing marketing automation and email marketing activities, recommending and implementing improvements and providing hands-on support to startups and other emerging businesses.

“CLVboost is discovering that more and more businesses are struggling with a ’marketing gap’ that results when they fail to capitalize on the information they’ve gathered about their customers and the marketing automation and email marketing solutions available to them ,” said Faggella.

In a recent survey (http://www.clvboost.com/survey-businesses-want-more-from-...), CLVboost asked a number of businesses about their marketing technology investments, and received more than 130 responses from organizations with as few as two employees to more than 200 representing a number of industry segments and across regions throughout the US.

“What we heard is that while these businesses believe they could realize a greater return on their marketing technology investments – such as marketing  automation and email marketing —  there was broad agreement on the positive impact these solutions could have, or are having, in a number of areas involving  prospects and customers,” said Faggella.” CLVboost is working with businesses like these to help them realize greater ‘customer lifetime value’ (CLV)  by providing the experienced guidance and hands-on support required of organizations that often don’t have the necessary knowledge of these marketing technologies or the resources to support implementation.”

The companies signed on by CLVboost in recent months span a cross-section of markets and include organizations experiencing a range of marketing automation and email marketing challenges.

The new clients include:

·     Paul Gough Physio & Acupuncture Clinic (http://www.paulgoughphysio.com/), a chain of physical therapy clinics in the UK that was spending heavily on paid advertising, but not testing the email sequence to maximize paid advertising ROI.  CLVboost helped the company refine its email processes and email marketing procedures, identifying the most profitable initial, testing landing pages and pinpointing the most effective methods of driving qualified online leads to phone appointments.

·         Life After Pain Ltd (http://treatyourtriggers.com/)., an online provider of pain reduction services that was spending the majority of its advertising budget on paid ads, but lacked any testing of, or strategy for landing pages that would optimize the existing system. CLVboost helped the client re-vamp landing pages and email sequences to drive more revenue from pay-per-click traffic.

·     An online music learning provider that was dependent on search engine traffic (organic) to grow its business, but didn’t have the confidence in their email offers to drive pay-per-click traffic.  CLVboost helped the company define a more lucrative sequence of offers to drive value by crafting a number of offers at various "tiers" to get more purchases and higher potential up-sells.

·         A national leader in the sale of vanity toll-free numbers contacted CLVboost about refining their process for email marketing to small businesses nationwide. CLVboost implemented a “win-back” campaign designed to generate toll free number purchases from previous customers and is now working on individual broadcast campaigns for other previously-ignored segments of the company's list.

CLVboost has counseled these and dozens of other businesses since the company emerged out of Faggella’s own successes marshaling marketing technologies.  Faggella, who had launched a martial arts business, built a customer base of more than 100 in a small Rhode Island town of 8,000 people using the same marketing automation, email marketing and database market strategy CLVboost offers to other businesses today.  He ultimately sold that business to focus on helping others who could benefit from this strategy.

In addition to his work with CLVboost clients, Faggella has been speaking at a growing number of Internet marketing, startup conferences and other business workshops across the US, and has been featured on media channels like MIXERGY (https://www.growthhacker.tv/dan-faggella) and GrowthHacker.TV.

The company uses its proprietary CLVmap process to guide clients through the four distinct phases of marketing automation and email marketing optimization: Collecting, Connecting, Converting, and Circulating.  By testing and analyzing an organization’s entire email marketing and marketing automation process, CLVboost is able to help companies more efficiently and productively manage their marketing and business development projects.

About CLVboost

CLVboost works with small businesses to help them realize their growth potential by maximizing new and existing marketing technologies.  Utilizing a proven, proprietary strategy to optimize marketing automation, email marketing and database marketing, CLVboost helps these businesses achieve greater customer lifetime value (CLV).  CLVboost offers customized consulting services – analyzing existing marketing automation, database marketing and email marketing activities, recommending and implementing improvements and providing hands-on support as necessary.  CLVboost is based at the Cambridge Innovation Center, One Broadway, Cambridge, Mass.