iPass Launches Cloud–Based Mobile Service to Let Business Travellers Connect Conveniently
Business Traveller Connectivity Research Report reveals road warriors are highly dissatisfied with current public Wi-Fi options
The iPass service simplifies connectivity for the “Wi-Fi first” business traveller. Through a single log-in, users obtain automatic access and authentication to cost-effective and secure Wi-Fi on smartphones, tablets and laptops, across more than 2.7 million hotspots in over 120 countries. Meeting growing demand for airport and in-flight Wi-Fi, the service is available at 3,000 airports – over 88% of the world’s top 100 airports - and across 22 airlines, on approximately 2,150 airplanes. It is also available at over 72,000 hotels and convention centres.
The Business Traveller Connectivity Report highlights intrinsic problems with both free and credit card-based Wi-Fi for business travelers: 36% of free Wi-Fi users have little confidence in security, and 32% objected to dealing with intrusive advertising. 63% of credit card-based Wi-Fi users find it to be overpriced, and 27% hate the hassle of constantly having to enter credit card details. Both free and credit card-based Wi-Fi users found log-in and registration processes to be cumbersome (53% and 33% respectively)
“The wireless landscape has been disrupted by the rapidly increasing availability of Wi-Fi, which is now the dominant form of wireless access. This phenomenon has spawned a ‘Wi-Fi first' generation that uses cellular data only when Wi-Fi isn’t available,” said Evan L. Kaplan, President and CEO of iPass. “Business travellers are especially reliant on Wi-Fi, but they are also increasingly frustrated by the hoops they must leap through to navigate a complex and challenging Wi-Fi ecosystem that can include advertising, logins and payments with each session, frequent timeouts, and unpredictable and expensive fees. Our Business Traveller Service 2.0 gives business travellers the reliable Wi-Fi access they are looking for, without the hassle—so that they can simply get on with what they need to do, wherever they are in the world.”
The 2014 Business Traveller Connectivity Report indicates that business travellers on the move are actively using bandwidth hungry apps, such as unified communications tools (45%) and cloud based business applications (43%), creating ever greater demand for reliable Wi-Fi connectivity.
Further, the report also highlights that business travellers’ expectations for Wi-Fi are still not being met, primarily in airports, where 53% of respondents found services to be below expectations, and also in hotels (43%). On airplanes, 60% of respondents expect Wi-Fi to be available, and 58% are disappointed when it isn’t. 63% felt in-flight Wi-Fi is too expensive, and the same percentage of respondents thought it was not sufficiently available. When business travellers cannot access Wi-Fi, a staggering 87% become angry and anxious.
How iPass Business Traveler 2.0 Works
Enterprises subscribe to the iPass Business Travel 2.0 service, removing the need for employees to use credit cards, while ensuring business travelers have access to high quality, advertisement-
iPass uses automated messaging to inform users about the service, prompt them to activate their accounts and then keep them engaged in using the service. Rather than placing an administrative burden on busy internal IT departments, iPass takes care of all end user communications and support, as well as providing hotspot information so travelers can find the best Wi-Fi connectivity for their task. The service model suits an app-based, Wi-Fi focused world, and is increasingly used for “automated”
According to the iPass Wi-Fi Cost Index, (http://moreinfo.ipass.com/
“Our recent March employee survey shows that employees are between three and four times less productive when in mobile or remote locations like hotels, on transport or in cafes, than when working out of their office. Dependable and available Wi-Fi is critical to the productivity of these business travellers and a crucial customer offering for airlines, hotels, trains, and many other travel venues,” said Chris Marsh of Yankee Group.
“We’ve seen significant demand from our business customers for Wi-Fi on our aircraft. Wi-Fi is critical to the productivity of today’s business traveller, so their travel time is not dead time. With iPass Business Traveller 2.0 available on board our planes, travellers can easily connect to what matters to them without hassle, even miles high in the skies,” said Sabine Hierschbiel, FlyNet Program Manager, Lufthansa German Airlines.
“As part of our evolving mobile strategy, we will be issuing smart devices to our employees with iPass preinstalled”