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FTC to Give Keynote at ACI’s Summit on Digital Advertising: Social Media, Sweepstakes & Promotions
In addition, this unique event will feature a distinguished faculty of over forty legal, marketing, and compliance professionals, including in-house counsel from over twenty-five leading companies. The faculty members will address how brands can utilize the latest techniques in digital advertising in order to comply with the FTC’s latest guidances while launching exciting and innovative advertising campaigns.
As Stephanie Butler, Division Manager with ACI, stated, “ACI is proud and honored to bring our delegates the opportunity to hear from Deborah Marrone and the FTC on matters of great importance involving how companies can develop legal and regulatory strategies given the constraints posed in a rapidly evolving technological landscape.”
The presence of FTC, together with Twitter, and the “who’s who” of the leading brands make this event an essential gathering for legal practitioners and marketing, advertising, and promotional experts. In addition to the FTC and Twitter, the faculty list also includes leading representatives from The Coca-Cola Company, Dell, CARU, American Express, MasterCard, Ferrero, The Home Depot, Staples, White Castle, Zynga, LiquidThread (a division of Starcom MediaVest Group), T-Mobile, Mercedes-Benz, Marden-Kane, MLB Advanced Media, and more.
More information about this event, including a full agenda, faculty list, and brochure can be accessed at www.AmericanConference.com/