The Phi Pigma Kappa Team is the Winner of the 2014 Kiss-a-Pig Campaign

The Kiss-a-Pig Campaign, sponsored by New River Auto Mall Luxury Group, is the American Diabetes Association’s most important annual fundraising effort
May 21, 2014 - PRLog -- By raising over $70,000 to benefit the American Diabetes Association, a team of local Savannah area businesswomen and men have won the 2014 Kiss-a-Pig Campaign, which was sponsored by New River Auto Mall Luxury Group ( The winning team, who chose the fun sorority or fraternity-type name of Phi Pigma Kappa, bested a tough field of competitors made up of community leaders from throughout southeast Georgia.

The winner was announced at the Gala Finale which took place on Saturday, May 10 at the Hyatt Regency. In keeping with the tradition of the fundraiser, the Phi Pigma Kappa’s team captain, Marianne Ganem Poppell, got to kiss a live pig, much to the delight of all in attendance. The pig is specially honored by ADA as the being the original source of insulin.

The Phi Pigma Kappa team, along with the five other teams competing in the annual regional campaign, raised over $270,000 to support the important work being done by the American Diabetes Association.

All of the teams that took part in this year’s campaign were made up of a wide variety of coastal Georgia professionals from Chatham, Bulloch, Effingham, and Liberty Counties.

Last year’s Kiss-a-Pig winner, the Savannah Boar Association, was named the first runner up by raising over $53,000; the team was led by Dave Smith. The second runner up, Hamland, whose team captain was Mimi Lovett Hayes, raised over $24,000.

The other teams that took part in the competition were Pig Dynasty, which represented Statesboro/Bulloch County, and 16-year veterans of the Kiss-a-Pig campaign, Liberty County Schools & Friends.

The Savannah Chatham-County Public School System took part in the fundraiser by conducting their own competition within the school system, which raised a total of $52,000. The winner of their competition was May Howard Elementary School, which gathered over $18,000.

The 22nd Annual Kiss-a-Pig Campaign is set to continue until the end of the year. Presenting sponsor New River Auto Mall Luxury Group encourages folks from throughout the coastal Georgia and Lowcountry region to show their support for this worthy cause. The 22nd Annual Kiss-a-Pig Campaign is presented by the New River Auto Mall Luxury Group, with major support from the Anne Whitton Bolyea Legacy Fund.

All of the funds that are raised in the Kiss-a-Pig Campaign go directly to the American Diabetes Association, which is the country’s preeminent organization devoted to finding a cure for diabetes and providing support to those affected by the disease.

For more information regarding the ADA’s fundraising efforts, contact Maria Center by email ( or by calling her directly at 912-353-8110, Ext. 3091.

New River Auto Mall, LLC owns 9 dealerships featuring 15 franchises, including Audi, Chrysler, Dodge, Hyundai, Infiniti, Jeep, Jaguar, Land Rover, Mazda, Mitsubishi, Nissan, Porsche, Ram, Subaru, and Volkswagen. In addition to vehicle sales, the New River Auto Mall features a state-of-the-art Vehicle Remanufacturing Center that provides car and truck collision repair and paint for all brands including aluminum body vehicles. New River Auto Mall, LLC owns NRAM Insurance, anAllstate Insurance Agency that has become an industry leader in only a few short months. The New River Auto Mall Insurance Agency has also opened offices at Jaguar Columbia and Land Rover Columbia. The New River Auto Mall is located on Highway 278, 4 minutes east of I-95 at exit 8. You can find the mall online at
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