UppTalk Launches: “LookUpp: Keep Your Eyes on the Road” Campaign to Promote Attentive Driving
Free talk/text app committed to educating about the dangers of texting while driving
“We are committed to helping people understand that there is no such thing as safe texting and driving. In fact, texting while driving has been found to be more dangerous than driving while under the influence,” says Jochen Doppelhammer, CEO of UppTalk.
In 2012, texting while driving (TWD) accounted for over 1.6 million accidents in the U.S. Yet, the Ad Council found that 77% of young adult drivers are confident they can safely text while driving, and 55% of young adult drivers agree that it's easy to text and pay attention to driving at the same time. Adds Doppelhammer, “Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that's enough time to cover the length of a football field. We at UppTalk believe it’s our responsibility to compel our users to understand how important it is to keep their eyes on the road.”
LookUpp will encompass a multi-pronged approach to communicate warnings about TWD. Eye-opening statistics and safe driving reminders will be shared via in-app alerts, push notifications to users, and the company’s social media channels. The website (www.UppTalk.com) and UppTalk Blog (http://upptalk.tumblr.com/
UppTalk does mobile differently. The award-winning cloud-based global mobile app works over WiFi and 3G/4G and lets provides users with cell phone numbers that enable them to communicate for free ---- call, text, group chat and share multimedia ---- with any US and Canada cell phone or landline, even if they don’t have UppTalk. Since UppTalk launched in the U.S. last year, more than one million people have joined the UppMovement in order to break free from the stronghold of carriers.
LookUpp is another example of how UppTalk does mobile differently. Says Doppelhammer, “Giving users the means to talk and text freely is our mission. Educating them about the dangers of inattentive and driving is our passion.”