Back Bar USA Brings Las Vegas Showcase To Tales of the Cocktail®

“Las Vegas Invades Tales of the Cocktail” will bring some of Las Vegas’s most renowned mixologists and venues to New Orleans for one special evening.
By: Back Bar USA
LAS VEGAS - May 20, 2014 - PRLog -- LAS VEGAS, Nev. Tales of the Cocktail®, the world’s premier cocktail festival, is bringing Las Vegas to New Orleans for one special evening event that will expose 1,500 attendees to the best of Las Vegas bartending. Sponsored and coordinated by Back Bar USA, a wine, beer and spirits marketing, consulting and design firm, “Las Vegas Invades Tales of the Cocktail” will feature some of the best Las Vegas mixologists and venues during a night that will epitomize the spirit of Las Vegas with Rat Pack-style entertainment, showgirls and restaurateurs.

“Those of us in Las Vegas know that it is a significant place in the world of mixology,” said Tim Haughinberry, founder of Back Bar USA. “This is our chance to highlight the best of the best and prove our position to industry leaders who are under-exposed to the city’s top-quality offerings.”

“Las Vegas Invades Tales of the Cocktail” will be held Thursday, July 17 from 5-8 p.m. at the Masquerade Nightclub inside Harrah’s New Orleans. The event features prominent mixologists, such as “Modern Mixologist” Tony Abou-Ganim and Francesco Lafranconi from Southern Wine and Spirits. Strip resort mixologists will display their techniques and talents in creating signature cocktails made with the world’s leading spirit brands and the freshest ingredients.

"Tales of the Cocktail is the elite bartender event of the year and I am thrilled to see Las Vegas have a strong presence this year to show off the talent and creativity that this wonderful city has to offer,”  said Abou-Ganim.

Mixologists and Properties

Craig Schoettler, ARIA Resort & Casino
Nectaly Mendoza, Herbs & Rye
Alenrry Iniguez, Herbs & Rye
Raul Faria, Gordon Ramsay’s Pub & Grill
Mariena Mercer, The Cosmopolitan
Max Solano, Emeril Lagasse’s Delmonico Steak House & Venetian Palazzo
Ricardo Murcia, The Bellagio
Tony Abou-Ganim, Modern Mixologist
Francesco La Franconi, Southern Wine and Spirits
Andrew Pollard, Wirtz Beverage

Spirit Sponsors

Absolut Elyx Vodka
Hennessy Cognac
Sauza 901 Tequila
Hangar 1 Vodka
Bacardi Superior
Bulleit Bourbon

“Las Vegas has always been on the forefront of what’s next for the bartending industry,” said Ann Tuennerman, Founder of Tales of the Cocktail®. “I’m so happy that spirits professionals from around the world will have a chance to experience what Las Vegas bartending is all about.”

“Las Vegas Invades Tales of the Cocktail” is one of more than 200 industry-focused events being held throughout the 12th Annual Tales of the Cocktail®, being held in New Orleans July 16-20, 2014. For more information or to get tickets to “Las Vegas Invades Tales of the Cocktail” or any of the other seminars, tastings and special events, visit


About Back Bar USA

Back Bar USA is a full-service marketing, consulting and design firm with more than 25 years experience in the beer, wine and spirits industries. Specializing in corporate and national account beverage programs with an emphasis on gaming, resorts, nightlife and fine dining, the company provides services ranging from menu development to ground-up venue concept, design and execution. Back Bar maintains an impressive portfolio of clients and brands that include Caesars Entertainment, MGM Resorts, Ketel One Vodka and Corona. For more information, visit

About Tales of the Cocktail®

Tales of the Cocktail® is the world’s premier cocktail festival, bringing together the international spirits community for five days of what’s now, what’s new and what’s next in bartending. Held annually in New Orleans, Tales of the Cocktail® has something for bartenders and spirits professionals with opportunities to mix and mingle with the brightest minds in mixology during an always-spirited schedule of seminars, dinners, competitions, tasting rooms and new product launches. Join us in New Orleans July 16-20 for the 12th Annual Tales of the Cocktail® where for five days the cocktail reigns supreme. All Hail the Cocktail!

About the New Orleans Culinary and Cultural Preservation Society

The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique cocktail culture in New Orleans and around the world through education and outreach. Every year the NOCCPS produces a number events including Tales of the Cocktail®, Tales of the Cocktail® on Tour, and Tales of the Toddy® with proceeds being invested back into the international spirits community through educational programs, scholarships, training programs and financial aid.

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