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2nd Annual Mobile Engagement Forum Held May 15-16 in Chicago
Mobile Apps, Social Media, Tablet Technology Among Discussion Topics
Participants took part in interactive discussions, networking opportunities, and breakout sessions to share valuable insight to a plethora of mobile marketing topics, including EHR integration, digital content strategy, and the rising popularity of mobile device use. Speakers from a variety of companies such as Merck, Eisai, Daiichi Sankyo, Manhattan Research and Beckman Coulter conducted presentations and panel discussions.
In a special panel discussion, attendees heard from patients and patient advocacy professionals representing the American Liver Foundation and the American Autoimmune Related Diseases Association. The panel discussed their perspectives on mobile engagement, how they hoped mobile technology would be implemented in the future of healthcare and how mobile marketing strategies could be utilized to better connect with healthcare professionals. Another panel, comprised solely of healthcare professionals from four of Chicago’s leading hospitals, shared firsthand perspective from physicians when developing a mobile marketing strategy. The panel discussed how they utilize mobile technologies and what content physicians find valuable on a day-to-day basis, so that digital marketers can effectively create mobile applications with the user in mind. These well-received panel presentations offered attendees a platform for interactive dialogue and enthusiastic idea-sharing.
More than two dozen healthcare professionals, patients, and mobile engagement experts conducted presentations and sessions throughout the two-day conference. Distinguished presenters included Grady Davis of Medtronic, Austin Wilson of Merck, and Alvin Lin of Alexion Pharmaceuticals.
The conference was sponsored by Manhattan Research, Juice Pharma Worldwide, Pursuit Solutions, and GA Communication Group.
For more information on the Mobile Engagement Forum or any of Q1 Productions’
About the Organizer
Q1 Productions designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences throughout highly regulated industries in order to provide strategic learning and timely program content. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues or enhanced technologies or processes that will drive efficiency, our programs provide solutions to the urgent educational and information needs of our attendees.
Page Updated Last on: May 21, 2014