BuyMailList.com revolutionizes the Direct Mail Advertising Industry

PORTSMOUTH, N.H. - May 19, 2014 - PRLog -- Who is BuyMailList.com?

BuyMailList.com is a direct mail advertising lead generation website helping small businesses reach their target market with customized mailing lists. Customized lists are mailing address lists which can target specific consumer demographics such as residential location, business location, home income, sales volume and specific expenses such as computer expenses, marketing expenses, accounting expenses and more.

A New Look at an Old Industry

Founded just over two months ago, BuyMailList.com entered the increasingly competitive direct mail advertising industry. An industry where many marketing firms enter and immediately fail. The reason; because it's nearly impossible to enter a mature industry controlled by a handful of giant advertising firms. Yet against all odds, this small scale direct mail advertising lead generation website is starting to make a stir.

Founded in the small town of Durham, New Hampshire, BuyMailList.com has started to gain a strong following as the word of a new direct mail advertising lead generation website is beginning to spread.

But what makes BuyMailList.com so different from the hundreds of thousands of direct mail lead generation websites that have been around for years? It's all due to a simple implementation of a new pricing model in a stagnant industry.

It's referred to as a "pay what you want" pricing model. Pay what you want means the customer requests and receives their direct mail advertising leads before paying. Only after receiving their list are they prompted with an option to pay. The customer may choose to input a price of their choosing, select one of the 3 pricing suggestion or simply take the list for free.

A pay what you want model is unheard of in the marketing industry and seems downright ridiculous. Really, what consumer would choose to pay if they don't have to? And how can a business possibly make enough money to continue operations?

Well so far, the new pricing model has been incredibly successful and well received by all customers. Founder Jacob Lang addressed the issue stating. "You'd be surprised how generous customers can be, especially small businesses which realize how tough it is to make a profit in a competitive industry. Giving the free option differentiates us from the competition and gives us a competitive advantage which in turn makes customers want to return and continue using our services. The best part is that customers which choose not to pay end up becoming our best marketers. The non-payers feel obligated to give us a shout out on social media or spread the message via word of mouth. The trial phase went much better than expected and it's safe to say this pricing model is here to stay as we hope to turn the direct mail lead generation industry upside down. We want to make a stir and revolutionize this mature industry. It's time for a change in the direct mail advertising industry and we hope to be the catalyst that starts it all."

The idea that started it all

This entire idea for a new form of direct mail advertising lead generation came from founder Jacob Lang and his work as a the marketing coordinator at a small IT company in New Hampshire. In the information technology industry, direct mail is an incredibly effective form of marketing. But what Jacob didn't understand is why companies are paying hundreds of dollars for an address list? Mailing addresses are public information. All of the information you need can be found on Google, so why pay that much money when you're already paying hundreds for postage and printing?

This is the founding idea that led to the creation of BuyMailList.com. "You shouldn't have to pay for something that's public knowledge" stated Jacob Lang. "Marketing is expensive enough as is. Small businesses should be given the option to pay for our service, especially when all of the information we're providing can be found on Google"

Time to grow

BuyMailList.com's mission is to help businesses of all sizes reach their target market with direct mail advertising leads. The goal is to continue expanding and reach a wider range of businesses throughout the United States. It's about time someone changed up the marketing industry and that's exactly what BuyMailList.com is looking to do. To revolutionize the direct mail advertising industry and help small businesses throughout the United States improved their marketing initiatives.

Start building your direct mail advertising list at www.buymaillist.com

To see the customizable list options go to http://www.buymaillist.com/#!direct-mail-advertising-list/c1tsl

For the latest direct mail advertising content see our blog http://www.buymaillist.com/#!direct-mail-advertising-blog/c1kmz