Unlocking the Potential of Consumer Behavior

ATLANTA - May 17, 2014 - PRLog -- A serial entrepreneur having founded multiple start-up companies, including one of the first profitable Internet enterprises. Eric V. Holtzclaw is the Founder/CEO of Laddering Works (http://www.ladderingworks.com), a marketing strategy firm. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. His professional experience includes: founding multiple successful start-up companies, including one of the first profitable Internet enterprises, and serving as the strategic lead in the implementation of dozens of products and services worldwide. His last company appeared on the Inc. 5000 list three years in a row.

You can find both podcasts and the transcription at the Business901 blog, on the page, Unlocking the Potential of Consumer Behavior. (http://business901.com/blog1/unlocking-the-potential-of-consumer-behavior/) The Business901 Podcast offers visitors the opportunity to listen to current business topics such as discussions on Lean, Design Thinking, Service Design, Six Sigma and Marketing.

The Lean Marketing Lab is an online community, that has been created to further the cause of bringing continuous improvement to the sales and marketing arena. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined.

About Business901 (http://business901.com) provides direction in areas such as Lean Marketing and Lean Services. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.  He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.

Joe has participated with companies involved in retail, manufacturing, software and professional services along their quality journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts.

The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored five books with the most recent published this year, Cap-Do.