HP, Oracle Among Top Vendors in the Global Web Content Management Systems Market: TechNavio Research
TechNavio has published a list of top vendors in the Global Web Content Management Systems Market, which is growing at a CAGR 12.78 percent from 2013-2018.
A WCMS is a software tool used to create, manage, store, and deploy content such as text, audio, graphics, videos, and photos, on web pages. It enhances hosting speed and security and helps develop content-rich websites, and establish robust multi-channel marketing techniques.
A web content management system also helps manage websites, enhance productivity, and saves enterprise time and money by solving workflow problems.
Key Market Drivers:
· Need to Improve Customer Engagement
· Need for Consumer-centric Web Experience
· Ability to Display Content in Multiple Languages
· Need for Better Manageability of Content
Key Market Trends:
· Emergence of SaaS-based WCMS Solutions
· Adoption of Interactive Interfaces
· Growing Demand from SMEs
· Increasing Use of Hand Held Devices
“Growth in this market is really being driven by the need to improve customer engagement, and enhance the digital experience of the customer. To achieve this, vendors are enhancing solutions to help marketers expand their engagement with customers across multiple digital channels and create a customer-centric web experience,”
Key Vendors include:
· Hewlett-Packard Co.
· OpenText Corp.
· Oracle Corp.
· SDL plc
For the full list of top vendors in this market, view our blog post (http://www.technavio.com/
To determine the scenario for these vendors in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on the Global WCMS Market (http://www.technavio.com/
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