Baby Contrast is now live in the App Store

The first iPad app that provides tailored stimulation for babies' visual development from 0 to 6 months is available now.
Baby Contrast - 15 different animations optimised for babies' visual development
Baby Contrast - 15 different animations optimised for babies' visual development
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May 15, 2014 - PRLog -- When babies are first born, they see the world in black, white and shades of grey. Over the first two months of their lives, babies learn to use their eyes in tandem and to track movement. Over the next three to four months babies develop, and learn to differentiate colour, depth and object permanence (the ability to recognise that even if an object is hidden, it still exists).

Vision expert, Russell D. Hamer Ph.D. says:

“Infants reflexively prefer to look at high-contrast edges and patterns. Large black and white patterns present the highest possible contrast to the eye and thus are the most visible and attractive to babies.”

The Baby Contrast iPad app has been developed by BabyBabel who are specialists in infant cognition and development. Baby Contrast has 15 different animations that are optimised for the different stages of babies' visual development to stimulate and entertain babies through their most visually formative months.

New mother, Olivia Adams says of Baby Contrast:

“The app is fantastic, it really keeps my 4-month old entertained - I've added it to my armoury of things to do during the day.”

BabyBabel founder, Mark Rushworth says:

“My wife and I recently had our first child and I felt that there weren't any other apps on the market that really tracked the development stages of babies' vision, so I created Baby Contrast to help parents understand the stages that a baby goes through. The fun thing about it is that the babies really love the animations and are kept amused for ages.”

Parents can find out more information about the science behind Baby Contrast on the website:, or by contacting

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