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EPMG Wins HispanicAd.com Media Planning Excelencia Award at 2014 AHAA Conference
Leading Multicultural Media Partner Recognized for its Hispanic-targeted Print Media Plan Designed for Walmart
“We are very honored to accept the HispanicAd.com Media Planning Excelencia Award that recognized our team’s strategic effort to engage Hispanic consumers, build customer loyalty and drive sale through print media,” said Trevor Hansen, CEO, EPMG. “Working in concert with MediaVest and Walmart to fulfill this crucial multicultural opportunity has been an exciting project and we are blessed to work with these great client and agency partners.”
EPMG was praised for its media plan in collaboration with the Agency of Record, MediaVest, in which the two companies successfully planned and implemented Walmart’s first ever dedicated print program specifically catered towards U.S. Hispanics. Advanced targeting and analytics were used to target consumers at the zip code level to maximize ROI and drive sales.
This year’s AHAA conference, “Thinking Under the Influence: The Next Five Years” (http://www.ahaa.org/
EPMG is the leading multicultural media buying and planning partner in the United States. With a focus on hyper-relevancy, EPMG’s expertise is leveraged by Fortune 500-level clients and major advertising agencies. EPMG combines proprietary research data, powerful C-suite level tools, and exceptional service with the proven effectiveness of multicultural print and digital media to give clients media solutions that deliver measurable ROI. For more information about EPMG, visit www.epmg360.com or call (866) 664-4432.