Why the packaging plays a critical role in cosmetic sales

How to increase sales for cosmetic products. Here are some key aspects to consider for the marketing of beauty and body care products.
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* Cosmetic Packaging

* Beauty
* Business

May 14, 2014 - PRLog -- Bill Stewart, an international expert in the field of packaging, said a while ago that "packaging is a silent salesman”, whose role is crucial in any business strategy: Either if it has to meet the needs of an already existing market or because it is a great way to create new opportunities for new markets.

Packing their products in an attractive packaging, that catches the eye of the consumer and stimulates the buying decision, is therefore an essential step for companies which want to be competitive in their industry. This is in particular true for the cosmetics industry.
Research has shown that often the purchase of products for beauty and body care is "emotional", which means it is not planned in advance but insteaddecided directly in the store. Different factors play a role in this desicion making process, if a product is bought or not. One of the most important triggers is the appearance of the product and especially the packaging!

Thus, it is necessary to carefully choose the cosmetic packaging(http://www.bormioliroccopackaging.com) for the products and to meet all the requirements the costumer has, such as quality, practicality, attractiveness. Different solutions for the packaging of cosmetic products are available from the well-known glass manufacturer Bormioli Rocco. In the online catalog of their packaging division the Italian company offers a wide range of high-quality solutions with a sophisticated design, especially designed for the packaging of cosmetic products.
In addition, all containers of the packaging range by Bormioli Rocco are made from recyclable materials that respect the environment. For the full catalog and further information on the innovative packaging solutions from Bormioli Rocco Packaging simpliy visit their website: bormioliroccopackaging.com.

For more convenience discovering the full product range, the site has been updated recently which makes it even easier to find exactly the packaging you are looking for.

Bormioli Rocco Packaging
Source:Bormioli Rocco Packaging
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